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Social Media Publishing is dead (as we know it)

Social Media Publishing is dead (as we know it) | Social and Tech Trends in Marketing | Scoop.it

Content Hubs like Scoop.it can make big difference

for these inevitable problems of Social Media Publishing.

Just sharing will not be enough, you need to establish communities around

your content hub.

Just tweeting is not enough. Curating content on content hubs will be archived and be available in future to receive targeted traffic. Also it is exposed to long lasting sharing possibilities.

Content Curation would engage your audience better then just say  a FB page..

This way you not only share the content but also create an impact for the relevant topic or niche.

This could take longer time, but also work for longer time.

 Earlier this month, Facebook dropped a bombshell by not only acknowledging that Facebook pages’ organic reach was declining but also by telling us we shouldn’t expect them to recover.

 

So what does the decline of organic reach on Facebook and social platforms exactly mean on a practical basis? 


Via Guillaume Decugis
Trenzcape's insight:

Content Hubs like Scoop.it can make big difference

for these inevitable problems of Social Media Publishing.

Just sharing will not be enough, you need to establish communities around

your content hub.

Just tweeting is not enough. Curating content on content hubs will be archived and be available in future to receive targeted traffic. Also it is exposed to long lasting sharing possibilities.

Content Curation would engage your audience better then just say  a FB page..

This way you not only share the content but also create an impact for the relevant topic or niche.

This could take longer time, but also work for longer time.

more...
Guillaume Decugis's curator insight, June 18, 5:21 PM

My latest thoughts on what the recent Facebook changes mean for social media publishing as an activity. Following a few things I've read here and there, I wanted to elaborate on the subject because I believe this calls for a dramatic change with content marketing and social media publishing overlapping more and more. 

Nine0Media's curator insight, August 21, 5:48 PM

#SocialMediaTools #SEOLocal #DIYSEO 

From around the web

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Mobile + Video = The Perfect Consumer Content Snack

Mobile + Video = The Perfect Consumer Content Snack | Social and Tech Trends in Marketing | Scoop.it
All across the country trains, planes and the back seats of automobiles are filled with people snacking. But it’s not just sausage rolls and packets of cri
Trenzcape's insight:

Video the most captivating content format
for tablets and smart phones..
15% of all online global video hours are now on these
devices

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Video of Shamed Japan Politician Weeping Goes Viral - NBC News

Video of Shamed Japan Politician Weeping Goes Viral - NBC News | Social and Tech Trends in Marketing | Scoop.it
A video clip of a weeping Japanese politician accused of dubious spending on trips to a hot springs has gone viral, leaving many outraged and puzzled. The vi...
Trenzcape's insight:

Human emotions can attract a lot of
attention especially when displayed by
celebrities or people in public life..

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Why and How of Facebook Contest and Promotions ..

Why and How of Facebook Contest and Promotions .. | Social and Tech Trends in Marketing | Scoop.it
Did you know that 34% of Facebook users like a Page to get access to the brand’s promotions and/or discounts? Because of this, your Fans want you to run contests and provide offers for them on Face…
Trenzcape's insight:

If you have some cool idea for contest
or promotion, have fun running it
on Facebook. Results could shock you (in pleasant
way of course)!

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Everybody Hates Mobile Advertising - Business insider

Everybody Hates Mobile Advertising  - Business insider | Social and Tech Trends in Marketing | Scoop.it

 

When your smartphone shows you an ad for something you never knew you wanted but you actually love, it's a little unsettling. It's like your phone knows you
Trenzcape's insight:

Will the rush to mobile advertising prove
to be counter productive ?
-Are the mobile ads invading mobile user's privacy
and too unsettling ?

See interesting stats from users here..

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The Top Leaders in Mobile arena- Manufacturer, OS, tablet, android phones

The Top Leaders in Mobile arena- Manufacturer, OS, tablet, android phones | Social and Tech Trends in Marketing | Scoop.it
Key metrics and emerging trends in the mobile advertising industry, using data from the Opera Mediaworks mobile ad platform of 12,000 mobile sites and apps, serving 50 billion ad impressions per month.
Trenzcape's insight:

Meet the top rankers in Mobile arena

Manufacturer   - 1.Apple (43%) 2.Samsung(17.4%)
Mobile Ios     - 1.Ios(43.75%)   2.Android(31.24%)    
Android phones - 1.Samsung(58.4%) 2.HTC(10.88%)
Tablet         - 1.Apple(91.2%)     2.Samsung(1.54%)


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How brands are reacting to content shock

How brands are reacting to content shock | Social and Tech Trends in Marketing | Scoop.it

 

The Media Village, LinkedIn and Mattel gathered at Edelman Hong Kong's "content revolution" panel last night to talk about how they are coping with what it calls content shock.
Trenzcape's insight:

Even with a content shock or whatever,
Content marketing still delivering on the basis of  good story telling
and thought provoking content !

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80 per cent of users will disable or uninstall an app if they are unhappy with the number of notifications..

80 per cent of users will disable or uninstall an app if they are unhappy with the number of notifications.. | Social and Tech Trends in Marketing | Scoop.it

80 per cent of users will disable or uninstall an app if they are unhappy with the number of notifications they receive from it, a new study shows. The

Trenzcape's insight:

Top 5 preferred
marketing push notification apps!
-Supermarkets
-Music radio
-TV/Films
-Online retailers
-Price comparison

But 4 out of 5 will prefer
to disable or uninstall
an app if not happy with the number of
notifications

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Buy a iPhone or Android - not a easy decision..

Buy a  iPhone or Android - not a easy decision.. | Social and Tech Trends in Marketing | Scoop.it
Today, the market is full-of smart-phones as there are lots of companies, that are launching different smart-phones for people. With so many options, people are getting confused, but they end-up choosing android or iPhone for their regular life.

Via Sebin Thomas
Trenzcape's insight:

A tough choice for any smart phone buyer, even with all the usual  points of comparison ..

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How smart phones can change cities

How smart phones can change cities | Social and Tech Trends in Marketing | Scoop.it
TOKYO -The future of the world is in your hands. It’s a phrase that used to be just a joke but has become more of a reality in this increasingly mobile world.

Via Thomas Faltin
Trenzcape's insight:

Smart phone user expectations in modern cities of the World -

-Mobile hotel reservation

-Tiicketing

-Contextual pharma

-Eating out

-Finding entertainment

-Avoiding traffic

 

More  apps!

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Forbes is the number one publisher on LinkedIn for May 2014 !

Forbes is the number one publisher on LinkedIn  for May 2014 ! | Social and Tech Trends in Marketing | Scoop.it

We haven’t looked at LinkedIn’s top publishers since January, so we thought it was time to check in again and see how publishers are doing at getting their stories shared on the world’s biggest professional social network. Here’s the top ten for May:...


Via Jeff Domansky
Trenzcape's insight:

How the Top publishers of Web are using Linked in for higher visibility...

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Jeff Domansky's curator insight, June 24, 11:06 PM

A look at the biggest LinkedIn publishers of last month, finding huge growth in sharing activity since the start of 2014.  

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This Photographer Just Made $15K In One Day On Instagram

This Photographer Just Made $15K In One Day On Instagram | Social and Tech Trends in Marketing | Scoop.it
Daniel Arnold had $90.03 in his bank account on Thursday when he had a clever idea: Why not sell some photos on Instagram? Arnold, a Brooklyn-based photographer, enjoys a bit of fame on the network: He was lauded by Gawker as "the best photographer on Instagram" two years ago, after getting [...]
Trenzcape's insight:

Photos + Cool Photography skills + Instagram = Money !!!

See how this happened for this Brroklyn base photographer Daniel Arnold,,,,

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Nokia’s Lumia 1020: the best smartphone camera ever -- too bad it’s wasted on Windows Phone (review)

Nokia’s Lumia 1020: the best smartphone camera ever -- too bad it’s wasted on Windows Phone (review) | Social and Tech Trends in Marketing | Scoop.it
Nokia's Lumia 1020 is the culmination of everything the Finnish phone maker has been working towards over the past few years.
Trenzcape's insight:

****Nokia strikes back .****.

>>ENTER THE DRAGON >>> Nokia’s Lumia 1020
>>41 MEGAPIXEL CAMERA
>>Full power of its new camera technology on Windows phone!
>>Nothing comes close to Nokia's PUREVIEW.

>>A product of hard work and innovation by this Finnish mobile company.
>>One of the best smart phone ever, except lacking in apps due to Windows 8.

 

>>Perhaps Neighbor's envy owner's pride

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Facebook - Facebook mobile ad revenue on the rise... | TrenzCape

Facebook - Facebook mobile ad revenue on the rise... | TrenzCape | Social and Tech Trends in Marketing | Scoop.it
Facebook has impressed investors on Wall street with its better then expected Mobile ad revenue results... Mobile is the new future for online targeting for ads.
Trenzcape's insight:

Facebook's Mobile revenue better then Facebook Games.
advertising revenue

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Accused felon wins modeling contract after mugshot goes viral - CNET

Accused felon wins modeling contract after mugshot goes viral - CNET | Social and Tech Trends in Marketing | Scoop.it
A handsome man's mugshot goes viral, many fall in love, and now he's offered $30,000 for more shots.
Trenzcape's insight:

Viral media
Thing of beauty is joy forever...
Even if it is a mugshot..
A Felon or a model -> Could this
'mugshot going viral' change his destiny ..?

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We are all guinea pigs: Is Facebook Inc playing with our emotions or just product testing?

We are all guinea pigs: Is Facebook Inc playing with our emotions or just product testing? | Social and Tech Trends in Marketing | Scoop.it
Analysis: Facebook’s emotion-swaying experiment on nearly 700,000 unsuspecting users drew serious public backlash, but some say the company is doing exactly what it should
Trenzcape's insight:

Part of your Social Life OR something else ?

 

Don't let this shock you..
Your emotions are as important as your likes
and dislikes for FB

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Do You Want More Pinterest Followers? Create These Top 10 Pinterest Boards That Users Love To Follow

Do You Want More Pinterest Followers? Create These Top 10 Pinterest Boards That Users Love To Follow | Social and Tech Trends in Marketing | Scoop.it

 

One of the biggest challenges that business owners and marketers have in the early stages of operating their Pinterest business accounts is trying to figure out what boards to create. As a business o…
Trenzcape's insight:

What works best on Pinterest   ?

This research on Pinterest could
help you master the platform faster for best results...



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Twitter Buys TapCommerce, a Mobile Advertising Start-Up

Twitter Buys TapCommerce, a Mobile Advertising Start-Up | Social and Tech Trends in Marketing | Scoop.it
Twitter makes another acquisition of a mobile ad technology company. This one is meant to improve ad targeting.
Trenzcape's insight:

See how Mobile advertising , retargeting is important for the Big Giants of Social Media..

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Facebook, Pinterest are King and Queen of Social Referrals

Facebook, Pinterest are King and Queen of Social Referrals | Social and Tech Trends in Marketing | Scoop.it
Welcome to the Q1 2014 edition of our Social Media Traffic Report. See how many referrals the 8 most popular social media sites drove to publishers.
Trenzcape's insight:

Social Media traffic referral increase
from December 13 to March 14

- Facebook  by about 37%
-Pinterest  by 48%
Not just that,they are the top most social traffic
senders to web sites!

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Lack of online presence hurts small businesses - The Tennessean

Lack of online presence hurts small businesses - The Tennessean | Social and Tech Trends in Marketing | Scoop.it
Lack of online presence hurts small businesses
The Tennessean
Small businesses that don't have one say they don't have the time, think it will cost too much or don't want the rush of orders that comes with being online.

Via Trainedge
Trenzcape's insight:

50% of small businesses still don;t have a web site!

The loss of business due to this is unknown to them..

It is really not that complicated or expensive  any more to start your

online presence.

If you don't in fact it is high time...

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Trainedge's curator insight, June 9, 5:38 AM

Why you need to go digital to grow your small business

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Mobile to be the UK's Biggest Advertising Channel by 2018 - MobileMarketing Magazine

Mobile to be the UK's Biggest Advertising Channel by 2018 - MobileMarketing Magazine | Social and Tech Trends in Marketing | Scoop.it
Mobile to be the UK's Biggest Advertising Channel by 2018 MobileMarketing Magazine Between now and then, mobile's share of spend is expected to overtake print in 2015 (20.5 per cent, versus 17 per cent), and both TV and desktop in 2016 (27.1 per...

Via Trainedge
Trenzcape's insight:

Mobile adspend in UK:

-96% increase in ad spend from last year.

-Single largest marketing channel by 2018 accounting for 39% of  total ad spend.

--Will overtake print ad spend in 2015!

-Surpass TV and Desktop adpend in 2016

more...
Trainedge's curator insight, July 2, 2:07 AM

By 2018, mobile spend is expected to stand at £6.91bn, making it the single largest channel with an incredible 39.1 per cent of ad spend.

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US Mothers’ Smart Phone Activities, 2011 & 2013 [TABLE]

Instead, escapism (39%), social (23%), and shopping (12%)—the most popular functions among mothers glued to their mobiles, according to AOL—may be leading the charge.

Via Thomas Faltin
Trenzcape's insight:

Activities such as Social, photos, maps, productivity continue to hold strong even in 2013 for US Mother smart phone users...

Whereas Gaming goes down from 72 to 53% from 2011 to 2013..

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Small, Portable Sensors Allow Users to Monitor Exposure to Pollution on Their Smart Phones

Small, Portable Sensors Allow Users to Monitor Exposure to Pollution on Their Smart Phones | Social and Tech Trends in Marketing | Scoop.it

Computer scientists at the University of California, San Diego have built a small fleet of portable pollution sensors that allow users to monitor air quality in real time on their smart phones. The sensors could be particularly useful to people suffering from chronic conditions, such as asthma, who need to avoid exposure to pollutants.

 

CitiSense is the only air-quality monitoring system capable of delivering real-time data to users’ cell phones and home computers—at any time. Data from the sensors can also be used to estimate air quality throughout the area where the devices are deployed, providing information to everyone—not just those carrying sensors.  

 

Just 100 of the sensors deployed in a fairly large area could generate a wealth of data—well beyond what a small number of EPA-mandated air-quality monitoring stations can provide. For example, San Diego County has 3.1 million residents, 4,000 square miles—and only about 10 stations.

“We want to get more data and better data, which we can provide to the public,” said William Griswold, a computer science professor at the Jacobs School of Engineering at UC San Diego and the lead investigator on the project. “We are making the invisible visible.”


Via Dr. Stefan Gruenwald
Trenzcape's insight:

Pollution sensors on smart phones. Smart phones getting smarter day by day...

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Billie Coz's curator insight, June 24, 2013 1:09 PM

Avoid pollution may save you few years longer

Aletta Verhey's curator insight, September 20, 2013 1:40 PM

Pollution sensors have been created in University Of California in San Diego. This small sensor allows users to monitor exposure to pollution on their phones. CitiSense is the only air quality monitoring system capable of delivering data to peoples' cell phones. The sensors detect ozone, nitrogen dioxide and carbon monoxide. 

Mallory Wheeler's comment, September 27, 2013 1:33 PM
That phone has swag.
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BBC is number one Twitter Publishers for May 2014

BBC is number one Twitter Publishers for May 2014 | Social and Tech Trends in Marketing | Scoop.it

C

BBIn May, the BBC’s flagship Twitter news account, @BBCBreaking,  passed the 10m follower mark. What better way to celebrate the feat than to break records by passing the 3m monthly tweets barrier for the first time?


There was gradual growth for most top publishers across the board. As predicted last month, The New York Times became the first publisher to join the BBC with over 2m monthly tweets of new content. Coupled with the BBC’s new record, could this mean that publishers at the top of the table are starting to pull away from the others, à la BuzzFeed and the Huffington Post on Facebook?

 

After the end of their enormously popular ‘People of the Year’ posts in April,Time dropped well back down the charts. Sports site Bleacher Report entered the top ten, while the LA Times also had a good month, climbing from 421,000 tweets to 582,000....


Via Jeff Domansky
Trenzcape's insight:

How the News Publishers are dominating Twitter and thereby the visibility

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Jeff Domansky's curator insight, June 24, 11:16 PM

Steady growth for many publishers on Twitter, with the New York Times becoming the second site globally to break the 2m monthly tweets mark

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Want to improve engagement on social media? Be a funny human being - Vote for the best company in Seattle's business competition

Want to improve engagement on social media? Be a funny human being - Vote for the best company in Seattle's business competition | Social and Tech Trends in Marketing | Scoop.it

 

Have a plan and stick to it. Know who you’re targeting. Don’t tell people your product is great; get them to say that themselves. Most of all, be a co ...
Trenzcape's insight:

Let them say it...

-Don't put words in their mouth
-Are you serious about Social Marketing ?
   - No rather be funny and personal

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Five B2B Marketing Trends for 2015 That You Should Get a Head Start on Now | Visual.ly Blog

Five B2B Marketing Trends for 2015 That You Should Get a Head Start on Now | Visual.ly Blog | Social and Tech Trends in Marketing | Scoop.it
We may have barely crossed into the second half of 2014, but if you want to have a big year in 2015, you should jump on your game plan now. As you lay the foundation of your 2015 marketing strategy, here are five marketing trends to give you a jumpstart on your big projects for the rest of this year and next:   1. Micro-targeting: It’s Time to Really Get to Know Your Customers Put away your one-to-many playbook and dig deeper into customization and personalization strategies to find the small, yet potentially profitable subsets of your market and niche offerings. Touching these customers will require data parsing to create the kind of one-to-one conversations for successful micro targeting.   Where to start: If you don’t know who you’re talking to, you won’t know what to say. Committing to buyer persona development lets you deep dive into needs, lifestyle, and... keep reading
Trenzcape's insight:

B2B marketing trends for 2015
-Paid placements will continue to grow..
-Mobile will be a sure winner, so master it
-'Marketing Technologist' will get added to Marketing resume
-Hire Professional writers for quality content.
-Targeting Subsets and micro niches

more...
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