Key metrics and emerging trends in the mobile advertising industry, using data from the Opera Mediaworks mobile ad platform of 12,000 mobile sites and apps, serving 50 billion ad impressions per month.
Today, the market is full-of smart-phones as there are lots of companies, that are launching different smart-phones for people. With so many options, people are getting confused, but they end-up choosing android or iPhone for their regular life.
We haven’t looked at LinkedIn’s top publishers since January, so we thought it was time to check in again and see how publishers are doing at getting their stories shared on the world’s biggest professional social network. Here’s the top ten for May:...
Daniel Arnold had $90.03 in his bank account on Thursday when he had a clever idea: Why not sell some photos on Instagram? Arnold, a Brooklyn-based photographer, enjoys a bit of fame on the network: He was lauded by Gawker as "the best photographer on Instagram" two years ago, after getting [...]
Lack of online presence hurts small businesses The Tennessean Small businesses that don't have one say they don't have the time, think it will cost too much or don't want the rush of orders that comes with being online.
Mobile to be the UK's Biggest Advertising Channel by 2018 MobileMarketing Magazine Between now and then, mobile's share of spend is expected to overtake print in 2015 (20.5 per cent, versus 17 per cent), and both TV and desktop in 2016 (27.1 per...
Computer scientists at the University of California, San Diego have built a small fleet of portable pollution sensors that allow users to monitor air quality in real time on their smart phones. The sensors could be particularly useful to people suffering from chronic conditions, such as asthma, who need to avoid exposure to pollutants.
CitiSense is the only air-quality monitoring system capable of delivering real-time data to users’ cell phones and home computers—at any time. Data from the sensors can also be used to estimate air quality throughout the area where the devices are deployed, providing information to everyone—not just those carrying sensors.
Just 100 of the sensors deployed in a fairly large area could generate a wealth of data—well beyond what a small number of EPA-mandated air-quality monitoring stations can provide. For example, San Diego County has 3.1 million residents, 4,000 square miles—and only about 10 stations.
“We want to get more data and better data, which we can provide to the public,” said William Griswold, a computer science professor at the Jacobs School of Engineering at UC San Diego and the lead investigator on the project. “We are making the invisible visible.”
BBIn May, the BBC’s flagship Twitter news account, @BBCBreaking, passed the 10m follower mark. What better way to celebrate the feat than to break records by passing the 3m monthly tweets barrier for the first time?
There was gradual growth for most top publishers across the board. As predicted last month, The New York Times became the first publisher to join the BBC with over 2m monthly tweets of new content. Coupled with the BBC’s new record, could this mean that publishers at the top of the table are starting to pull away from the others, à la BuzzFeed and the Huffington Post on Facebook?
After the end of their enormously popular ‘People of the Year’ posts in April,Time dropped well back down the charts. Sports site Bleacher Report entered the top ten, while the LA Times also had a good month, climbing from 421,000 tweets to 582,000....
We may have barely crossed into the second half of 2014, but if you want to have a big year in 2015, you should jump on your game plan now. As you lay the foundation of your 2015 marketing strategy, here are five marketing trends to give you a jumpstart on your big projects for the rest of this year and next: 1. Micro-targeting: It’s Time to Really Get to Know Your Customers Put away your one-to-many playbook and dig deeper into customization and personalization strategies to find the small, yet potentially profitable subsets of your market and niche offerings. Touching these customers will require data parsing to create the kind of one-to-one conversations for successful micro targeting. Where to start: If you don’t know who you’re talking to, you won’t know what to say. Committing to buyer persona development lets you deep dive into needs, lifestyle, and... keep reading
B2B marketing trends for 2015 -Paid placements will continue to grow.. -Mobile will be a sure winner, so master it -'Marketing Technologist' will get added to Marketing resume -Hire Professional writers for quality content. -Targeting Subsets and micro niches
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