Hilton Worldwide today announced that it will cease serving shark fin and stop accepting new orders for shark fin dishes by April 1, 2014. The ban covers all restaurants and F&B facilities operated by its 96 owned and managed properties across Asia Pacific.
In December 2012, the company first removed shark fin from menus across all restaurants and food and beverage (F&B) facilities operated by its managed properties in China and Southeast Asia, and only serving it on request. This action helped pave the way for a ban, which first took effect in Southeast Asia on September 1, 2013 and then in Greater China on February 1, 2014. Banquet bookings made in each region prior to the respective ban dates will be honored accordingly.