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Understanding Social Media
These days social media play vital role in our daily life .In this topic we will find some answers about the social media.
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Social Media: 9 Questions To Ask Your Customers When Creating Content - Jeffbullas's Blog

Social Media: 9 Questions To Ask Your Customers When Creating Content - Jeffbullas's Blog | Understanding Social Media | Scoop.it

CIn a recent blog post titled “Social Media and the 3 New Pillars of Marketing?”  I mentioned that content is one of the  key pillars that can position your company as a “thought leader” in your market segment and help you provide solutions to your customers problems. So now we need to start looking more closely at what are the important [...]

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#Content is King

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What is the Future of Social Media? - Jeffbullas's Blog

What is the Future of Social Media? - Jeffbullas's Blog | Understanding Social Media | Scoop.it
Much has been written about Facebook’s acquisition of the rapidly growing WhatsApp for $19 billion. What does this say about the future of social media?
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5 Tips for Using Facebook News Feed Ads - Search Engine Watch

5 Tips for Using Facebook News Feed Ads - Search Engine Watch | Understanding Social Media | Scoop.it
5 Tips for Using Facebook News Feed Ads
Search Engine Watch
Facebook's News Feed ads, launched in late 2012, have proved highly effective.

Via Rami Kantari
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Is Your Company A Social Media SNOB? Take Our You Know Your A Social Media Snob If...Test

Is Your Company A Social Media SNOB? Take Our You Know Your A Social Media Snob If...Test | Understanding Social Media | Scoop.it

Social Media Snob Test
The purpose of social media is to connect, to BE SOCIAL. Better to NOT be on social media than to be on social and look like an arrogant snob. Not being on social can be forgiven. Being a snob in this day an age is difficult to forgie.

You Know Your Company Is A Social Media Snob If...

* You follow less than 50% of your Twitter followers.
- Following a tiny % of your followers is the ultimate snobbery because it limits communication (you can't DM unless you follow) and you can't REWARD unless you follow. 
- When an expert in your area with 10x the following as your company has (at the moment) follows you FOLLOW THEM BACK!!

* You company doesn't Retweet.
- When you Retweet you share someone's take. You are saying, "this is good enough to share" and that statement is a reward and and a way to "mentor" your space.

* Your company doesn't respond to @yourcompany notes.
- Not responding in a timely way to @yourcompany notes is an EPIC customer service fail.

* Your company isn't on GPlus.
- Time to come in for the big win AND Gplus is the most disruptive social net because of its proximity to high yield SEO (duy its GOOGLE) and most business verticals are nascent on GPlus because there is a learning curve.

* Your company isn't having conversations.
- If you are still using social media to push messages without listening and responding you look either clueless or a snob (and neither of those are good).

* Your Company isn't on Instagram or Pinterest.
- Marketing communication is becoming highly visual so to not be on either Instragram or Pinterest is snobby since it feels like insisting we continue to do things the old "talk about ourselves to ourselves" way. 

* Your company isn't creating video.
- Video is highly widget-ized and so easy to share content. Video is also a more universal language. I may not speak english but video, done right, can be a cross cultural tool.  

 

* Your company[s SMM is highly scripted.
- Days of scripting every interaction with customers is long gone.  

Don't be a social media snob either by intention or ignorance because being a SNOB on social media is the wrong signal to send...always.  


Via Martin (Marty) Smith, John van den Brink
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7 Expensive Mistakes You Could Easily Make On Facebook [Weekly Facebook Tips]

7 Expensive Mistakes You Could Easily Make On Facebook [Weekly Facebook Tips] | Understanding Social Media | Scoop.it
When using Facebook, most users think they're dealing with real people, real companies and honest application developers. Why? After all, it's still the Internet. But that's not the only way people screw up and cause themselves costly errors and legal battles. Here are some easy ways anyone could get caught on the wrong side of…
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STUDY: Which Social Networks Inspire the Greatest Brand Dependence? - PRNewser

STUDY: Which Social Networks Inspire the Greatest Brand Dependence? - PRNewser | Understanding Social Media | Scoop.it
STUDY: Which Social Networks Inspire the Greatest Brand Dependence?
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How to Build Your Personal Brand on LinkedIn [21 Useful Tips]

How to Build Your Personal Brand on LinkedIn [21 Useful Tips] | Understanding Social Media | Scoop.it
As both a
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How to Enable Live Events on YouTube - 2014

How to Enable Live Events on YouTube - 2014 -- A quick and easy way to enable live events on your YouTube channel and how that can help your ranking in Googl...

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malek's comment, March 10, 2014 8:23 AM
good How-to clip.
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Now it's Your Turn to Be a LinkedIn Influencer

Now it's Your Turn to Be a LinkedIn Influencer | Understanding Social Media | Scoop.it
LinkedIn is opening up its publishing platform to ALL members, not just the list of 500 or so LinkedIn Influencers. This means that anyone who has a LinkedIn profile (277 million members) will be

Via Stefano Principato, John van den Brink
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Stefano Principato's curator insight, March 6, 2014 5:21 PM

What are your thoughts about the new publishing platform on LinkedIn? Is this something you will be leveraging to grow your online influence? Why or why not?

Luis Cano's curator insight, March 7, 2014 11:57 AM

277 Million Members is a lot...

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Instagram Photos for Shoppers | eCommerce | Social Media Today

Instagram Photos for Shoppers | eCommerce | Social Media Today | Understanding Social Media | Scoop.it
Are you wondering how to choose images your shoppers will love and what makes a Instagram photo outstanding? Then take a look at this infographic.
Salah ALhaj Ahmed's insight:

photos better than words

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Content Marketing System Best Practices

Content Marketing System Best Practices | Understanding Social Media | Scoop.it
Content Marketing System Best Practices

To illustrate a point, I'm posting this image along with the Google query for content marketing system best…
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6 Ways Twitter Chats Can Help You Connect With Your Audience |

6 Ways Twitter Chats Can Help You Connect With Your Audience | | Understanding Social Media | Scoop.it
Participate in Twitter chats to spark content ideas, find and connect with new leads, grow your reach, create community and learn more about your industry.

Via Khaled El Ahmad
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Google Debuts Education Tool Oppia for Teaching Others

Google Debuts Education Tool Oppia for Teaching Others | Understanding Social Media | Scoop.it
Google today launched a new online education tool called Oppia, currently an open source project with the goal of making it easy for anyone to create onlin

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7 Ways to Use Pinterest to Promote Your Business - Plus Infographic

7 Ways to Use Pinterest to Promote Your Business - Plus Infographic | Understanding Social Media | Scoop.it
Image centric social networks are rapidly gaining market share due to their high engagement levels. Pinterest has become the social media network to watch after growing over 4,000% in the last 6 months
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11 Simple Ways to Propel Your LinkedIn Profile into 'All-Star' Status - Search Engine Journal

11 Simple Ways to Propel Your LinkedIn Profile into 'All-Star' Status - Search Engine Journal | Understanding Social Media | Scoop.it
If you haven’t signed up for LinkedIn yet, consider the following: it’s the world’s largest professional network online with more than 277 million members
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Why Your Business Needs A Social Media Presence - Two infographics - WordPress Hosting SEO Cloud

Why Your Business Needs A Social Media Presence - Two infographics - WordPress Hosting SEO Cloud | Understanding Social Media | Scoop.it

Why Your Business Needs A Business Social Media Presence. Online consumers are more likely to buy things from brands they know or have followed through social media for some time.

 

An infographic published by Mr. Youth, a word of mouth marketing firm, polled 4500 adults to uncover the impact of social media on purchases. They discovered that social media not only influences brand reputation and PR, but often can lead directly to a sale.

 

Over 90% of respondents either received or made recommendations to friends and families on Facebook. 65% of these social recommendations directly led to a purchase. On top of that, 80% of those who received a response to a social media post by a brand made a purchase as a result of that interaction.

 

With numbers as striking you’d think businesses would be quick to comprehend. Yet according to the study, brands only respond to half of their social media posts, divided almost equally between Facebook and Twitter. The full report will be available in two weeks....


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Pallab Kakoti's curator insight, March 14, 2014 8:19 AM

#SocialMedia marketing is the lifeline for brands looking to target the online audience for anything from product promos, launch campaigns & many more parallels by leveraging objective, reach & impact. The key is in the analysis to determine the campaign ROI and keeping these dynamics in mind, a business website is the digital connection that businesses must incorporate to nullify reservations about a product purchase by referring to online reviews, product demos, customer experiences and so on.

 

Work of Mouth marketing is still one of the most influential catalyst that incites intent to check out a new product or brand based on references. A business website is the connection required to establish  a working relationship between the buyer & the seller. By integrating #social sharing icons & buttons, the process to recommend services to friends & family becomes much easier and simpler to complete. This irrevocably creates the influence of digital marketing & social media marketing for brands with instant real time reach & interaction with buyers & random online visitors across the fabric of the web.

Samantha W's curator insight, March 17, 2014 5:58 AM

Don't lose out , an online presence is crucial to the success of your business.

John Thomas's curator insight, March 22, 2014 7:54 AM

Why Your Business Needs A Social Media Presence - Two infographics - WordPress Hosting SEO Cloud

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Social Media's Role in Saving Lives | Social Media Today

Social Media's Role in Saving Lives | Social Media Today | Understanding Social Media | Scoop.it
While some complain that this technology is creating a ruder and less socially aware generation, others have found ways to put this instant access to information to good use. The government has implemented a message system that's similar to text messaging as a way to immediately reach and warn thousands of people of threats to themselves and others.
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Shopify Examines Social ROI For Commerce Sites, Finds Facebook Dominates But Reddit Is Growing | TechCrunch

Shopify Examines Social ROI For Commerce Sites, Finds Facebook Dominates But Reddit Is Growing | TechCrunch | Understanding Social Media | Scoop.it
Shopify has compiled data from its platform merchants to determine how much value commerce sites get from social media engagement, and put the results into a..
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Video Is the New Face of Content Marketing [Infographic]

Video Is the New Face of Content Marketing [Infographic] | Understanding Social Media | Scoop.it

Experts predict that video is the new face of content marketing. 


Via Stefano Principato, malek
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Stefano Principato's curator insight, March 9, 2014 9:45 AM

Reasons for that are numerous, for example:

  1. YouTube is the 2nd largest search engine;
  2. Videos are 53 times more likely to show up on the 1st page of search results;
  3. Videos can drive engagement upto 300%;
  4. and many more.



malek's curator insight, March 9, 2014 6:19 PM

The growing popularity of video means that consumer excitement speaks volumes about a product.

Marketers are searching high and low for a way to get people Youtubing, tweeting, Facebooking, and Instagramming, they can build a fast social following.

Antoine Knockaert's curator insight, March 10, 2014 10:52 AM

Very interesting !

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17 Tips to Attract More Pinterest Website Traffic [Infographic] -

17 Tips to Attract More Pinterest Website Traffic [Infographic] - | Understanding Social Media | Scoop.it
Tweet  Would you like to attract more Pinterest website traffic? Pinterest can be a great source of traffic even better than Facebook as seen on some sites. So I created this infographic with 17 easy to absorb tips which can be used to drive more Pinterest website traffic. You can use the tips in this …

Via Kelly Lieberman
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9 things that social media has made obsolete

9 things that social media has made obsolete | Understanding Social Media | Scoop.it
It wasn’t that long ago that disposable cameras and the phone book were necessary resources for life. Now, we’ve got Instagram and Yelp—and they fit in our pockets.
Salah ALhaj Ahmed's insight:

social media shape our lives

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7 Tips for Igniting Your Content With Social Media

7 Tips for Igniting Your Content With Social Media | Understanding Social Media | Scoop.it
"Content is fire. Social media is gasoline."
Jay Baer uses this analogy to explain the idea that content is the main substance in any digital marketing campaign; social media ch...
Salah ALhaj Ahmed's insight:

content should be useful and interesting

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Using Social Media to Teach Visual Literacy in the 21st Century Classroom

Using Social Media to Teach Visual Literacy in the 21st Century Classroom | Understanding Social Media | Scoop.it

That we have evolved our favorite forms of communication is obvious without more than simply watching our students walk through the hallways. It would be easy to demonize social media and each medium that it provides for human interaction. But it would be educationally valuable to embrace it, turning it into an opportunity for our students to develop an appreciation for the advanced cognitive skills they employ on a daily basis. Why not study the highly visual communication models connecting the thoughts that mean the most to them with the social networks where they live their lives?


Via Nik Peachey
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Wayan Eka Budiartha's curator insight, March 6, 2014 4:55 AM

add your insight...

 
Alfredo Corell's curator insight, March 8, 2014 3:15 PM

Visual literacy matters


Visual literacy is the ability to:

  1. Process and make meaning of information presented in an image.
  2. Communicate our own ideas through principles of design.
  3. Create our own messages that capture our visual thinking in a way that conceptualizes problems to given solutions.
Ness Crouch's curator insight, March 28, 2014 9:00 PM

Visual Literacy has a new emphasis in the Australian Curriculum. This is certainly a good article to give ideas for embedding some good quality practice in digital learning. 

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4 Incredibly Easy Ways to Use Social Media to Boost Events Infographic

4 Incredibly Easy Ways to Use Social Media to Boost Events Infographic | Understanding Social Media | Scoop.it
Here at Eventility we have first-hand experience of helping thousands of event organisers to manage and promote their concerts, sporting events, seminars, conferences, fundraisers, clubs and groups...

Via The Twinkie Awards, Ali A. Sabkar
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The Changing Landscape of Teens and Social Media Infographic - e-Learning Feeds

The Changing Landscape of Teens and Social Media Infographic - e-Learning Feeds | Understanding Social Media | Scoop.it

At the Changing Landscape of Teens and Social Media Infographic you will find how teens use social media!

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