As the number of smartphone users continues to grow at an incredible rate, the challenge facing many retail brands is to continue to find ways of utilising smartphone technologies to effectively connect and engage with consumers. In recent months many retail brands have focused on smartphone features that integrate with social media platforms such as Facebook, Twitter, and Foursquare, to not only create something new and unique as part of the consumer journey, but to also take advantage of the fact that through successfully integrating social media with the overall brand experience, the likelihood of fans and customers “sharing” branded content and increasing brand visibilty in the social space is also increased; something that more and more companies are continually striving to achieve across multiple social media and online PR campaigns. Interestingly, something that an increasing number of people are now starting to talk about when looking at the ways smartphones are shaping consumer and brand day-to-day lives, is Near Field Communication technologies (NFC) and the possibilities that they present.
Globe and MailSocial media and the riot aftermathLondon Free PressCitizens, city officials, and police have begun using social media for two primary purposes: 1) Reputation management and 2) Identifying those involved in the unlawful acts.
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If you're the CEO of your company , you may think that you haven't time to think about tweets, Facebook posts, Foursquare check-ins and Pinterest boards. But you should. Here are some tips from those that do . . .
We all make mistakes when we're learning something new That philosophy stands true for business people and school kids alike So what seperates those (6 Ways to Screw Up Your Social Media Strategy http://t.co/uadh3o9d...
Blog post at Houston Search Engine Marketing and Optimization Services : If you want to strengthen your personal or business brand's visibility, then one of the top things you will want is to have strong social me[..] (How to Optimize 7 Popular Social...
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