Understanding Social Media
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One Thousand Facts, Figures and Statistics About Social Media | Jeffbullas's Blog

One Thousand Facts, Figures and Statistics About Social Media | Jeffbullas's Blog | Understanding Social Media | Scoop.it
We are continually surprised by the facts, figures and statistics that are thrown up by social media networks. Social media has taken the world by storm and is reinventing how we consume, view and share information.
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Understanding Social Media
These days social media play vital role in our daily life .In this topic we will find some answers about the social media.
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How to Create Social Media Goals | Sprout Social

How to Create Social Media Goals | Sprout Social | Understanding Social Media | Scoop.it
To ensure you meet your social media goals, it's important to know what metrics you want to follow.

Via Cendrine Marrouat - cendrinemarrouat.com
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Cendrine Marrouat - cendrinemarrouat.com's curator insight, February 27, 10:26 PM

SMART goals will give you ROI. It's possible. 


How? 


Read this excellent post written by Dominique Jackson. Being in plain English will certainly makes it even more enjoyable. 

moncef dadoun's curator insight, March 1, 5:37 PM

SMART goals will give you ROI. It's possible. 


How? 


Read this excellent post written by Dominique Jackson. Being in plain English will certainly makes it even more enjoyable. 

Anna Morgan's curator insight, March 2, 6:55 PM

SMART goals will give you ROI. It's possible. 


How? 


Read this excellent post written by Dominique Jackson. Being in plain English will certainly makes it even more enjoyable. 

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Facebook wants to crack down against hate speech on migrants

Facebook wants to crack down against hate speech on migrants | Understanding Social Media | Scoop.it
Exclusive music news, big interviews, entertainment, social media trends and video from the news people at BBC Radio 1 and 1Xtra.
Salah ALhaj Ahmed's insight:

Facebook's Mark Zuckerberg says the social network needs to get better at cracking down on hate speech against migrants.

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Pinterest's visual search tool can identify items in a pin

Pinterest's visual search tool can identify items in a pin | Understanding Social Media | Scoop.it
The tool, developed in conjunction with Berkeley researchers, also helps you find visually similar items.

Via Kelly Lieberman
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Content Marketing Done Right: 8 Examples You Can Learn From

Content Marketing Done Right: 8 Examples You Can Learn From | Understanding Social Media | Scoop.it
More than 85 percent of brands use content marketing. But less than half think they’re any good at it.

Why?

Because content marketing makes you vulnerable.

It lets you show a side of yourself your customers wouldn’t normally see. You’re putting your thoughts and ideas on the line and hoping people respond.

It’s the marketing equivalent of dating. And it’s scary.

But the harsh truth is: While some content marketing is good, not a lot of it is great.

Thankfully, with this article, you’re going to learn what it is that makes great content marketing — and how you can use it yourself. The following are eight examples of content marketing done right.

Via Brian Yanish - MarketingHits.com
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Natacha P. Gougeon's curator insight, November 6, 2015 5:39 PM

For the business minded...good tips on how to promote your product.

Antonella Barbieri's curator insight, November 7, 2015 1:57 AM

Content marketing is "the marketing equivalent of dating. And it’s scary."


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How To Create A Great Social Media Post - #infographic

How To Create A Great Social Media Post - #infographic | Understanding Social Media | Scoop.it
How To Create A Great Social Media Post #Infographic #socialmedia #Facebook #Twitter #Pinterest

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LinkedIn Begins Showing Which Actions Led to Profile Views

LinkedIn Begins Showing Which Actions Led to Profile Views | Understanding Social Media | Scoop.it
LinkedIn is giving users better information about which actions on the business-focused social network encourage people to look at their profile page. Under the “Who’s Viewed Your Profile” section, LinkedIn has...
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Employee Advocacy: The Ultimate Social Media Strategy

Employee Advocacy: The Ultimate Social Media Strategy | Understanding Social Media | Scoop.it
The problem of developing the right approach for a company to be effective on social media is one we’ve touched on several times – if you’ve not already read them, you may want to check out our… (Employee Advocacy: The Ultimate Social Media...
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4 Sure-Fire Steps to Being Authentic on Social Media - Social Media Just for Writers

4 Sure-Fire Steps to Being Authentic on Social Media - Social Media Just for Writers | Understanding Social Media | Scoop.it
Today I’m going to tackle an issue I’ve never discussed on my blog: being authentic on social media. This issue has weighed on me in recent months.
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25+ tools to make the most of Pinterest

25+ tools to make the most of Pinterest | Understanding Social Media | Scoop.it
According to a recent Piqora study, an item shared on Pinterest generates 78 cents in sales. Half of orders also happen after 2 and a half months of pinning. Another interesting number: On average, pins are 100 times more viral than Tweets! Pretty incredible, right?

Via Stewart-Marshall, Ivo Nový
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Alfredo Corell's curator insight, April 5, 2014 7:59 PM

A new compilation of tools to make the most of your pinterest boards

sarah's curator insight, April 6, 2014 4:42 AM

intéressant,pour mieux exploiter les tableaux.

Pawan Webworld's curator insight, April 12, 2014 8:25 AM

Expert Web World provide excellent, effective and affordable service in search engine optimization to get your website in top 10 result in Google, Yahoo and Bing search engine. We worked in the field of SEO, SEM, link building, social bookmarking, traffic generation, top Google ranking, market research, internet marketing, email marketing, content writing. Our main objective is to full-fill the clients requirement and achieve desire goal with in a specific time period. As SEO company in India we believe in quality, effective, affordable work and deliver best to each client as compare to other SEO company in India. Clients satisfaction is our success. After designing and developing the website we submit the website in search engines for basic optimization of website which is free with every web project. It will boost the website traffic and gives you more sales and customer. We try to put your website in 10 slots of first page of google and increase the traffic of visitor in your website. From the start to end we take care of SEO guideline and fixes all bugs in development process. Lots of clients get exceptional results from our proficiency, and your business will too.

 

http://www.expertwebworld.com/search-engine-optimization.html

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5 Tools to Increase Your Social Media ROI

5 Tools to Increase Your Social Media ROI | Understanding Social Media | Scoop.it

There’s a lot of hype around influence. Sure, there’s Klout, Peer Index and the like, and maybe they’ll figure it out and the metric for influence will become more valuable.

Pam Moore recently put it best in a comment on Social Media Today. She said (and I paraphrase)

“more than influence isn’t it the ROI that’s really important?”

Increasing your Social ROI is vital and you should be asking:

Are you converting leads?Are you increasing following?Is your engagement going up?

These are the questions you must be asking yourself if you are to run a success social marketing campaign.

Here are 5 Tools to ensure you’re getting the maximum ROI from your social efforts, and improving your social conversions.




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malek's curator insight, April 6, 2014 6:00 PM
LiveFyre is an interesting 3rd party commenting system. It is simple, human-engaging, and easy-to=use.
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What will social media's giants look like in 5 or 10 years? - Fortune Tech

What will social media's giants look like in 5 or 10 years? - Fortune Tech | Understanding Social Media | Scoop.it
Five years ago, Facebook trailed MySpace and Twitter was busy harpooning its Fail Whale. Where will they be in five more? Experts tell us.
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Building Credibility Through Your Blog – What Do You Need to Know?

Building Credibility Through Your Blog – What Do You Need to Know? | Understanding Social Media | Scoop.it
Blogging is a great way of earning natural links, but it’s even a better way of building relationships with authoritative online entities and your personal/business credibility. Here's how to build credibility through your blog.
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Google Plus Marketing Tips: 5 Simple & Best Practices To Become An Influencer On Google Plus

Google Plus Marketing Tips: 5 Simple & Best Practices To Become An Influencer On Google Plus | Understanding Social Media | Scoop.it
Although networks like Facebook and Twitter have been around longer than Google Plus, that doesn’t mean it’s any less important. While Google is still experimenting with different ways for Google Plus activity to influence their search results, it’s clear that Google Plus marketing is going to have a role in both search engine optimization and general social media optimization for the foreseeable future. Since Google has made it clear that their network is here to stay, let’s take a look at five different tactics you can employ to increase your influence on Google Plus:

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Saranne Davies's curator insight, April 3, 2014 4:35 AM

Time to embrace Google+.

To be honest I've always liked it however breaking the habit of Facebook will be a big ask.

Lee Werrell's curator insight, April 4, 2014 4:19 AM

Google+ offers users a unique and direct route into influencing google search behaviour as posts and +1's to google+ are rated highly in the search engine. One post I made recently was, within a 2 hr period, position 6 on the first age of a search I conducted on that subject from a different logged in account!

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How to Make a Facebook Cover that Markets Your Business

How to Make a Facebook Cover that Markets Your Business | Understanding Social Media | Scoop.it

Looking to visually market your Facebook page? Want to promote your product or service? Here's how to make a Facebook cover that markets your business!


Via Pedro Da Silva, massimo facchinetti
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Marco Favero's curator insight, February 28, 5:57 AM

aggiungi la tua intuizione ...

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10 Ways To Improve Your SEO With Social Media

10 Ways To Improve Your SEO With Social Media | Understanding Social Media | Scoop.it

Do you know that your site’s SEO can vastly improve with the help of social media?

 

Yes, your various social media accounts can increase your SEO.

 

SEO or otherwise known as search engine optimization is a strategic method of tactics and techniques to obtain high traffic to the site simply by appearing on the first page of various search engine results.

 

Normally, a search will lead to many answers, and it’s every blog owner’s dream to be on top of the first page. This is because results on the first page are guaranteed clicks. A site or a URL’s ranking will be based on the amount of traffic it gets. The more clicks you get, the better your rankings are.

 
Social media is one way to syndicate the information about a particular article you’ve written for your website. As most people are active on the net and usually have different social media accounts, you can inform as many people as you want about updates on your site or business.

 

You would often see articles or article URLs being shared on Facebook, Twitter, LinkedIn and other social media sites.

Does this really affect your site on search engine results?

 
Here are 10 steps to improve your SEO through social media: http://www.massplanner.com/10-ways-to-improve-your-seo-with-social-media/

Via Antonino Militello
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Sanjana Singh's curator insight, November 10, 2015 5:34 AM

Yes, how can you ignore social media when all the relevant conversation happens around social channels? Social channels are used to know the pulse of the people and also to influence their buying behavior. In fact, we are living in an age, where we talk more on social media and less in real life; thanks to the advent of messaging and networking sites such as whatsapp etc. It's therefore required that social channels be used to promote your brand and visibility. Google has already accepted that social is considered as a ranking signal and Bing shouts it out loud.   

 

Sanjana Singh is a content marketing professional from Techmagnate. www.techmagnate.com is India’s top digital marketing agency and SEO services company. It’s based in New Delhi, India and provide full-suite Internet marketing services. Subscribe to our blog and get latest updates on digital marketing, SEO, and content marketing. 

Braden O'Neill's curator insight, November 18, 2015 7:32 PM

One key component of an online marketing strategy is to implement is well-oiled social media strategy. It's the first and most basic step when it comes to promotion and audience building. On top of this, however, your activity on social media can have a lasting effect on your SEO. Who knew! Well, check this out to learn more.

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Building Your Business Through Customer Engagement

Building Your Business Through Customer Engagement | Understanding Social Media | Scoop.it
With the rise of social media, Customer Engagement is quickly becoming synonymous with Customer Service. Now, in order to ensure your business is effectively serving your clients, you have to talk to, relate to, and engage with your customers on a conversational level. Social media has become the primary method when it comes to customer engagement, and rightly so. By becoming part of the conversation, you are better-equipped to serve your customers, able to see what they are saying about you, and most importantly, build mutual respect that extends beyond just the product....

Via Scott McElreath
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The 25-Point SEO Checklist You Need to Drive More Traffic

The 25-Point SEO Checklist You Need to Drive More Traffic | Understanding Social Media | Scoop.it
A good SEO Checklist is the key to keeping your organic presence in tip-top shape. It’s your go-to list of the essentials you need for an optimized website.

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Molly Savage's curator insight, November 5, 2015 1:41 PM

Don't treat SEO like a secondary priority. 

Craig Broadbent's curator insight, November 5, 2015 7:39 PM

Great document to have in your back pocket, but be aware the major search engines regularly change their search algorithms and the weighting they put on each of these items!

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2014: The Numbers Behind Social Media [infographic]

2014: The Numbers Behind Social Media [infographic] | Understanding Social Media | Scoop.it
Whether you use them for reaching potential customers, interact with people, or to generate content, Social Media is a power tool for businesses. Check out some of the most popular online networks and how much of an impact they each have.

Via Lauren Moss
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Daniel Vince's curator insight, March 24, 2014 2:30 PM

Another interesting infographic showing the potential and scale of social media.

Sylvie Bédard's curator insight, October 7, 2014 5:02 PM

Toujours intéressant de rester à jour!

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India's rice bucket challenge goes viral on social media

India's rice bucket challenge goes viral on social media | Understanding Social Media | Scoop.it
She did not like the idea of an individual pouring ice-cold water on the head and challenging others to do so; or donate to a charity; and hence came out with a simple idea of donating rice to help the poor and needy.
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Researchers: Twitter Can Predict Crime - Boston.com

Researchers: Twitter Can Predict Crime - Boston.com | Understanding Social Media | Scoop.it
Business Insider
Researchers: Twitter Can Predict Crime
Boston.com
In a paper published by the journal Decision Support Systems, researchers wrote that combining Twitter and criminal data for a specific location could predict 19 of 25 types of crime.

Via Rami Kantari
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How to Thank Nonprofit Supporters on Social Media - Media Cause

How to Thank Nonprofit Supporters on Social Media - Media Cause | Understanding Social Media | Scoop.it
Supporters help nonprofits grow and flourish. Here are some ideas on how to thank nonprofit supporters on social media.

Via Alan Horton
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Understanding Klout as a brokerage business

Understanding Klout as a brokerage business | Understanding Social Media | Scoop.it

Klout, the San Francisco based start up that measures your social influence, was acquired last week by Lithium Technologies in a deal that is supposedly meant to redefine both companies. Since its launch in 2008, Klout has apparently scored 500 million profiles and handles 50 billion API calls monthly, yet its day-to-day relevance remains a mystery for many.


On the surface, users link available social profiles to Klout in order to be scored. While a possible humble brag, a Klout score doesn’t necessarily translate into something useful. In 2012, Wiredsuggested candidates in social trades were being disqualified from jobs if their Klout score, depicting online influence, was too low.


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8 Things to Know about News and Social Media

8 Things to Know about News and Social Media | Understanding Social Media | Scoop.it

Today, people are using social media sites more and more to get the news. The Pew Research Center’s Journalism Project analyzed data about social media and news and came to eight conclusions about the intersection of the two. 1. Social Media is a News Source Though social media sites today s... http://dashburst.com/news-and-social-media/


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Google Plus Features you Should be Using -

Google Plus Features you Should be Using - | Understanding Social Media | Scoop.it
Google Plus is an up-and-coming social media network that can help you reach your market and even achieve higher search rankings. But, to get these benefits you have to take advantage of some of the site’s features. Once your profile is complete and as you start to share content and build a following, use these …

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5 guiding principles to build your community on YouTube - YouTube

How do top YouTubers turn viewers into long-term fans? Learn more: http://goo.gl/eAcCCk 0:08 Why communities are important on YT 2:18 Creation story 3:54 Cre...

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Ileane Smith's curator insight, April 2, 2014 4:54 PM

Find your brand advocates and they will promote your content.

Agi Anderson's curator insight, April 4, 2014 9:18 AM

A bit lengthy but worth watching!!

Elaine Lindsay's curator insight, April 7, 2014 11:26 AM

5 guiding principles to build your community on YouTube - YouTube  Are you building your community on YouTube? 

YOU should be! thanks to +Ileane Smith