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How to Find the Keywords that Work for Your Content Marketing Goals

How to Find the Keywords that Work for Your Content Marketing Goals | Understanding Social Media | Scoop.it

When you do keyword research, you’re working to discover the actual words your customers use when they search for information about your content topic.

Smart keyword research will let you uncover great information about your audience — how they search, how they speak, and how they think.

Accurate keyword research helps you optimize your website for the search engines, and it also allows you to shape your content strategy. So it’s vitally important that you use smart tactics to help you do your research in a fast, efficient way.


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Understanding Social Media
These days social media play vital role in our daily life .In this topic we will find some answers about the social media.
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How To Create A Great Social Media Post - #infographic

How To Create A Great Social Media Post - #infographic | Understanding Social Media | Scoop.it
How To Create A Great Social Media Post #Infographic #socialmedia #Facebook #Twitter #Pinterest

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LinkedIn Begins Showing Which Actions Led to Profile Views

LinkedIn Begins Showing Which Actions Led to Profile Views | Understanding Social Media | Scoop.it
LinkedIn is giving users better information about which actions on the business-focused social network encourage people to look at their profile page. Under the “Who’s Viewed Your Profile” section, LinkedIn has...
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Employee Advocacy: The Ultimate Social Media Strategy

Employee Advocacy: The Ultimate Social Media Strategy | Understanding Social Media | Scoop.it
The problem of developing the right approach for a company to be effective on social media is one we’ve touched on several times – if you’ve not already read them, you may want to check out our… (Employee Advocacy: The Ultimate Social Media...
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4 Sure-Fire Steps to Being Authentic on Social Media - Social Media Just for Writers

4 Sure-Fire Steps to Being Authentic on Social Media - Social Media Just for Writers | Understanding Social Media | Scoop.it
Today I’m going to tackle an issue I’ve never discussed on my blog: being authentic on social media. This issue has weighed on me in recent months.
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25+ tools to make the most of Pinterest

25+ tools to make the most of Pinterest | Understanding Social Media | Scoop.it
According to a recent Piqora study, an item shared on Pinterest generates 78 cents in sales. Half of orders also happen after 2 and a half months of pinning. Another interesting number: On average, pins are 100 times more viral than Tweets! Pretty incredible, right?

Via Cendrine Marrouat - www.socialmediaslant.com, Stewart-Marshall, Ivo Nový
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Alfredo Corell's curator insight, April 5, 7:59 PM

A new compilation of tools to make the most of your pinterest boards

sarah's curator insight, April 6, 4:42 AM

intéressant,pour mieux exploiter les tableaux.

Pawan Webworld's curator insight, April 12, 8:25 AM

Expert Web World provide excellent, effective and affordable service in search engine optimization to get your website in top 10 result in Google, Yahoo and Bing search engine. We worked in the field of SEO, SEM, link building, social bookmarking, traffic generation, top Google ranking, market research, internet marketing, email marketing, content writing. Our main objective is to full-fill the clients requirement and achieve desire goal with in a specific time period. As SEO company in India we believe in quality, effective, affordable work and deliver best to each client as compare to other SEO company in India. Clients satisfaction is our success. After designing and developing the website we submit the website in search engines for basic optimization of website which is free with every web project. It will boost the website traffic and gives you more sales and customer. We try to put your website in 10 slots of first page of google and increase the traffic of visitor in your website. From the start to end we take care of SEO guideline and fixes all bugs in development process. Lots of clients get exceptional results from our proficiency, and your business will too.

 

http://www.expertwebworld.com/search-engine-optimization.html

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5 Tools to Increase Your Social Media ROI

5 Tools to Increase Your Social Media ROI | Understanding Social Media | Scoop.it

There’s a lot of hype around influence. Sure, there’s Klout, Peer Index and the like, and maybe they’ll figure it out and the metric for influence will become more valuable.

Pam Moore recently put it best in a comment on Social Media Today. She said (and I paraphrase)

“more than influence isn’t it the ROI that’s really important?”

Increasing your Social ROI is vital and you should be asking:

Are you converting leads?Are you increasing following?Is your engagement going up?

These are the questions you must be asking yourself if you are to run a success social marketing campaign.

Here are 5 Tools to ensure you’re getting the maximum ROI from your social efforts, and improving your social conversions.




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malek's curator insight, April 6, 6:00 PM
LiveFyre is an interesting 3rd party commenting system. It is simple, human-engaging, and easy-to=use.
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What will social media's giants look like in 5 or 10 years? - Fortune Tech

What will social media's giants look like in 5 or 10 years? - Fortune Tech | Understanding Social Media | Scoop.it
Five years ago, Facebook trailed MySpace and Twitter was busy harpooning its Fail Whale. Where will they be in five more? Experts tell us.
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Building Credibility Through Your Blog – What Do You Need to Know?

Building Credibility Through Your Blog – What Do You Need to Know? | Understanding Social Media | Scoop.it
Blogging is a great way of earning natural links, but it’s even a better way of building relationships with authoritative online entities and your personal/business credibility. Here's how to build credibility through your blog.
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Google Plus Marketing Tips: 5 Simple & Best Practices To Become An Influencer On Google Plus

Google Plus Marketing Tips: 5 Simple & Best Practices To Become An Influencer On Google Plus | Understanding Social Media | Scoop.it
Although networks like Facebook and Twitter have been around longer than Google Plus, that doesn’t mean it’s any less important. While Google is still experimenting with different ways for Google Plus activity to influence their search results, it’s clear that Google Plus marketing is going to have a role in both search engine optimization and general social media optimization for the foreseeable future. Since Google has made it clear that their network is here to stay, let’s take a look at five different tactics you can employ to increase your influence on Google Plus:

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Saranne Davies's curator insight, April 3, 4:35 AM

Time to embrace Google+.

To be honest I've always liked it however breaking the habit of Facebook will be a big ask.

Lee Werrell's curator insight, April 4, 4:19 AM

Google+ offers users a unique and direct route into influencing google search behaviour as posts and +1's to google+ are rated highly in the search engine. One post I made recently was, within a 2 hr period, position 6 on the first age of a search I conducted on that subject from a different logged in account!

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Brilliant Tips On Building Social Collaboration a #mustread | Social Media Today

Brilliant Tips On Building Social Collaboration a #mustread | Social Media Today | Understanding Social Media | Scoop.it
From Entertainment to Collaboration outlines the second transition that a company must engage in when moving from advertising to engagement as a core marketing strategy.

 

Marty Note
This is a MUST READ brilliant post my friend Mark Traphagen (@MarkTraphagen) alerted me to because I've been writing about how brands don't get social (Social Media: It's The Conversation Stupid http://sco.lt/7iZVUP ).

I love the ditch digging details Ted shares in this great post. He all but maps the process of creating successful social collaboration with:

Collaboration can take a number of forms: example archetypes are:

1) commentary on content

2) co-creation of content

3) user-generated content

4) collective action or problem solving

###
That is BRILLIANT work. I've been focused on the conversation, but Ted is right. The conversation is the medium, the currency. The payoff for being present and engaged with customers is collaboration. Great stuff and a must read for any brand or Internet marketer (and there are 2 more installments coming).


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Malena Gamboa's curator insight, April 12, 2:57 AM

Collaboration can take a number of forms: example archetypes are:

1) commentary on content

2) co-creation of content

3) user-generated content

4) collective action or problem solving

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Social Business Trends 2014 [INFOGRAPHIC]

Social Business Trends 2014 [INFOGRAPHIC] | Understanding Social Media | Scoop.it
Imgur is home to the web's most popular image content, curated in real time by a dedicated community through commenting, voting and sharing.
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Martin (Marty) Smith's curator insight, April 1, 12:58 AM

File this infographic under "stats to help sell social to the c level" and good luck.

Tomas Trejbal's curator insight, April 1, 2:36 AM

Social Business Trends 2014...

StrutturaFine | pl's curator insight, April 4, 12:33 PM

Numeri, tendenze, stats | il #Mobile su tutto

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Google Plus Tips Guide

Here are the Google Plus tips list that provides quick informative instructions and process on how to use Google+.
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Likability matters more at work as social networks and videoconferencing grow.

Likability matters more at work as social networks and videoconferencing grow. | Understanding Social Media | Scoop.it
As social networks and videoconferencing grow, the ability to come across as likable is shaping how people are sized up and treated by bosses and co-workers
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2014: The Numbers Behind Social Media [infographic]

2014: The Numbers Behind Social Media [infographic] | Understanding Social Media | Scoop.it
Whether you use them for reaching potential customers, interact with people, or to generate content, Social Media is a power tool for businesses. Check out some of the most popular online networks and how much of an impact they each have.

Via Lauren Moss
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Daniel Vince's curator insight, March 24, 2:30 PM

Another interesting infographic showing the potential and scale of social media.

Sylvie Bédard's curator insight, October 7, 5:02 PM

Toujours intéressant de rester à jour!

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India's rice bucket challenge goes viral on social media

India's rice bucket challenge goes viral on social media | Understanding Social Media | Scoop.it
She did not like the idea of an individual pouring ice-cold water on the head and challenging others to do so; or donate to a charity; and hence came out with a simple idea of donating rice to help the poor and needy.
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Researchers: Twitter Can Predict Crime - Boston.com

Researchers: Twitter Can Predict Crime - Boston.com | Understanding Social Media | Scoop.it
Business Insider
Researchers: Twitter Can Predict Crime
Boston.com
In a paper published by the journal Decision Support Systems, researchers wrote that combining Twitter and criminal data for a specific location could predict 19 of 25 types of crime.

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How to Thank Nonprofit Supporters on Social Media - Media Cause

How to Thank Nonprofit Supporters on Social Media - Media Cause | Understanding Social Media | Scoop.it
Supporters help nonprofits grow and flourish. Here are some ideas on how to thank nonprofit supporters on social media.

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Understanding Klout as a brokerage business

Understanding Klout as a brokerage business | Understanding Social Media | Scoop.it

Klout, the San Francisco based start up that measures your social influence, was acquired last week by Lithium Technologies in a deal that is supposedly meant to redefine both companies. Since its launch in 2008, Klout has apparently scored 500 million profiles and handles 50 billion API calls monthly, yet its day-to-day relevance remains a mystery for many.


On the surface, users link available social profiles to Klout in order to be scored. While a possible humble brag, a Klout score doesn’t necessarily translate into something useful. In 2012, Wiredsuggested candidates in social trades were being disqualified from jobs if their Klout score, depicting online influence, was too low.


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8 Things to Know about News and Social Media

8 Things to Know about News and Social Media | Understanding Social Media | Scoop.it

Today, people are using social media sites more and more to get the news. The Pew Research Center’s Journalism Project analyzed data about social media and news and came to eight conclusions about the intersection of the two. 1. Social Media is a News Source Though social media sites today s... http://dashburst.com/news-and-social-media/


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Google Plus Features you Should be Using -

Google Plus Features you Should be Using - | Understanding Social Media | Scoop.it
Google Plus is an up-and-coming social media network that can help you reach your market and even achieve higher search rankings. But, to get these benefits you have to take advantage of some of the site’s features. Once your profile is complete and as you start to share content and build a following, use these …

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5 guiding principles to build your community on YouTube - YouTube

How do top YouTubers turn viewers into long-term fans? Learn more: http://goo.gl/eAcCCk 0:08 Why communities are important on YT 2:18 Creation story 3:54 Cre...

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Ileane Smith's curator insight, April 2, 4:54 PM

Find your brand advocates and they will promote your content.

eProAgi Anderson's curator insight, April 4, 9:18 AM

A bit lengthy but worth watching!!

Elaine Lindsay's curator insight, April 7, 11:26 AM

5 guiding principles to build your community on YouTube - YouTube  Are you building your community on YouTube? 

YOU should be! thanks to +Ileane Smith

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5 Twitter Tools to Increase Your Blog Retweets |

5 Twitter Tools to Increase Your Blog Retweets | | Understanding Social Media | Scoop.it
Discover five easy-to-use Twitter tools that make it simple and fast for readers to spread the word about your newest blog content with one click.
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How to Make a Twitter Collage

How to Make a Twitter Collage | Understanding Social Media | Scoop.it
Twitter's new photo features offer an unexpected side benefit: four pictures that somehow work together. It's DIY fun!
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i.e. Realty's curator insight, April 3, 11:16 AM

Now this looks like it could work!

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How to See Which Facebook Pages Have Liked Your Business Page

How to See Which Facebook Pages Have Liked Your Business Page | Understanding Social Media | Scoop.it

Do you want to find out which other businesses have liked your Facebook Page? Discovering this is a good way to check out if the competition is keeping tabs on you, and often provides a good list of related company's that you might want to reach out to in order to join forces with to work together in some capacity. It's really easy to do, so let's take a look:


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Pinterest's Interests - What Do They Mean? - Tailwind Blog: Pinterest Analytics and Marketing Tips, Pinterest News - Tailwindapp.com

Pinterest's Interests - What Do They Mean? - Tailwind Blog: Pinterest Analytics and Marketing Tips, Pinterest News - Tailwindapp.com | Understanding Social Media | Scoop.it
Pinterest’s interest in their users’ interests is a big part of what makes the platform so unique. They’re learning about what users are actually interested in seeing and are kind enough to share their findings with us. Below, we explore the four mindsets of pinners laid out by Pinterest, and how marketers can best reach out […]
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