When you do keyword research, you’re working to discover the actual words your customers use when they search for information about your content topic.
Smart keyword research will let you uncover great information about your audience — how they search, how they speak, and how they think.
Accurate keyword research helps you optimize your website for the search engines, and it also allows you to shape your content strategy. So it’s vitally important that you use smart tactics to help you do your research in a fast, efficient way.
Via Gary Hitching