Why Your Business Needs A Business Social Media Presence. Online consumers are more likely to buy things from brands they know or have followed through social media for some time.
An infographic published by Mr. Youth, a word of mouth marketing firm, polled 4500 adults to uncover the impact of social media on purchases. They discovered that social media not only influences brand reputation and PR, but often can lead directly to a sale.
Over 90% of respondents either received or made recommendations to friends and families on Facebook. 65% of these social recommendations directly led to a purchase. On top of that, 80% of those who received a response to a social media post by a brand made a purchase as a result of that interaction.
With numbers as striking you’d think businesses would be quick to comprehend. Yet according to the study, brands only respond to half of their social media posts, divided almost equally between Facebook and Twitter. The full report will be available in two weeks....
While some complain that this technology is creating a ruder and less socially aware generation, others have found ways to put this instant access to information to good use. The government has implemented a message system that's similar to text messaging as a way to immediately reach and warn thousands of people of threats to themselves and others.
Tweet Would you like to attract more Pinterest website traffic? Pinterest can be a great source of traffic even better than Facebook as seen on some sites. So I created this infographic with 17 easy to absorb tips which can be used to drive more Pinterest website traffic. You can use the tips in this …
That we have evolved our favorite forms of communication is obvious without more than simply watching our students walk through the hallways. It would be easy to demonize social media and each medium that it provides for human interaction. But it would be educationally valuable to embrace it, turning it into an opportunity for our students to develop an appreciation for the advanced cognitive skills they employ on a daily basis. Why not study the highly visual communication models connecting the thoughts that mean the most to them with the social networks where they live their lives?
Social Media Snob Test The purpose of social media is to connect, to BE SOCIAL. Better to NOT be on social media than to be on social and look like an arrogant snob. Not being on social can be forgiven. Being a snob in this day an age is difficult to forgie.
You Know Your Company Is A Social Media Snob If...
* You follow less than 50% of your Twitter followers. - Following a tiny % of your followers is the ultimate snobbery because it limits communication (you can't DM unless you follow) and you can't REWARD unless you follow. - When an expert in your area with 10x the following as your company has (at the moment) follows you FOLLOW THEM BACK!!
* You company doesn't Retweet. - When you Retweet you share someone's take. You are saying, "this is good enough to share" and that statement is a reward and and a way to "mentor" your space.
* Your company doesn't respond to @yourcompany notes. - Not responding in a timely way to @yourcompany notes is an EPIC customer service fail.
* Your company isn't on GPlus. - Time to come in for the big win AND Gplus is the most disruptive social net because of its proximity to high yield SEO (duy its GOOGLE) and most business verticals are nascent on GPlus because there is a learning curve.
* Your company isn't having conversations. - If you are still using social media to push messages without listening and responding you look either clueless or a snob (and neither of those are good).
* Your Company isn't on Instagram or Pinterest. - Marketing communication is becoming highly visual so to not be on either Instragram or Pinterest is snobby since it feels like insisting we continue to do things the old "talk about ourselves to ourselves" way.
* Your company isn't creating video. - Video is highly widget-ized and so easy to share content. Video is also a more universal language. I may not speak english but video, done right, can be a cross cultural tool.
* Your company[s SMM is highly scripted. - Days of scripting every interaction with customers is long gone.
Don't be a social media snob either by intention or ignorance because being a SNOB on social media is the wrong signal to send...always.
When using Facebook, most users think they're dealing with real people, real companies and honest application developers. Why? After all, it's still the Internet. But that's not the only way people screw up and cause themselves costly errors and legal battles. Here are some easy ways anyone could get caught on the wrong side of…