She did not like the idea of an individual pouring ice-cold water on the head and challenging others to do so; or donate to a charity; and hence came out with a simple idea of donating rice to help the poor and needy.
Business Insider Researchers: Twitter Can Predict Crime Boston.com In a paper published by the journal Decision Support Systems, researchers wrote that combining Twitter and criminal data for a specific location could predict 19 of 25 types of crime.
Klout, the San Francisco based start up that measures your social influence, was acquired last week by Lithium Technologies in a deal that is supposedly meant to redefine both companies. Since its launch in 2008, Klout has apparently scored 500 million profiles and handles 50 billion API calls monthly, yet its day-to-day relevance remains a mystery for many.
On the surface, users link available social profiles to Klout in order to be scored. While a possible humble brag, a Klout score doesn’t necessarily translate into something useful. In 2012, Wiredsuggested candidates in social trades were being disqualified from jobs if their Klout score, depicting online influence, was too low.
Today, people are using social media sites more and more to get the news. The Pew Research Center’s Journalism Project analyzed data about social media and news and came to eight conclusions about the intersection of the two. 1. Social Media is a News Source Though social media sites today s... http://dashburst.com/news-and-social-media/
Google Plus is an up-and-coming social media network that can help you reach your market and even achieve higher search rankings. But, to get these benefits you have to take advantage of some of the site’s features. Once your profile is complete and as you start to share content and build a following, use these …
Do you want to find out which other businesses have liked your Facebook Page? Discovering this is a good way to check out if the competition is keeping tabs on you, and often provides a good list of related company's that you might want to reach out to in order to join forces with to work together in some capacity. It's really easy to do, so let's take a look:
Pinterest’s interest in their users’ interests is a big part of what makes the platform so unique. They’re learning about what users are actually interested in seeing and are kind enough to share their findings with us. Below, we explore the four mindsets of pinners laid out by Pinterest, and how marketers can best reach out […]
The problem of developing the right approach for a company to be effective on social media is one we’ve touched on several times – if you’ve not already read them, you may want to check out our… (Employee Advocacy: The Ultimate Social Media...
According to a recent Piqora study, an item shared on Pinterest generates 78 cents in sales. Half of orders also happen after 2 and a half months of pinning. Another interesting number: On average, pins are 100 times more viral than Tweets! Pretty incredible, right?
Blogging is a great way of earning natural links, but it’s even a better way of building relationships with authoritative online entities and your personal/business credibility. Here's how to build credibility through your blog.
Although networks like Facebook and Twitter have been around longer than Google Plus, that doesn’t mean it’s any less important. While Google is still experimenting with different ways for Google Plus activity to influence their search results, it’s clear that Google Plus marketing is going to have a role in both search engine optimization and general social media optimization for the foreseeable future. Since Google has made it clear that their network is here to stay, let’s take a look at five different tactics you can employ to increase your influence on Google Plus:
From Entertainment to Collaboration outlines the second transition that a company must engage in when moving from advertising to engagement as a core marketing strategy.
Marty Note This is a MUST READ brilliant post my friend Mark Traphagen (@MarkTraphagen) alerted me to because I've been writing about how brands don't get social (Social Media: It's The Conversation Stupid http://sco.lt/7iZVUP ).
I love the ditch digging details Ted shares in this great post. He all but maps the process of creating successful social collaboration with:
Collaboration can take a number of forms: example archetypes are:
1) commentary on content
2) co-creation of content
3) user-generated content
4) collective action or problem solving
### That is BRILLIANT work. I've been focused on the conversation, but Ted is right. The conversation is the medium, the currency. The payoff for being present and engaged with customers is collaboration. Great stuff and a must read for any brand or Internet marketer (and there are 2 more installments coming).