Visitors from Pinterest spent considerably more money per order than those from Facebook on online jewelry retailer Boticca.
...Of course every landing site’s mileage will vary. Content is distributed and discovered differently on Pinterest than on Facebook, and this may explain some differences. And of course Pinterest users are clicking for different reasons—often literally responding to a bright shiny object. But this is an interesting early and narrow benchmark of how the social networks funnel different people with different behaviors and mind sets....
[Marketers take note - JD]
Via Jeff Domansky