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It will also go far in generating incredible results, including displaying your photo next to your blog post links and a wikipedia-style profile listing in Google search results whenever anyone searches for your name.
Once your Author Rank has been confirmed and vetted by Google the more content you have on the Plus Stream that is shared by other Plussers the better your Authorship will incluence the SERPs and make sure your http://bit.ly/RichSnippet is in place sooner than later