In your life, you have at least one relative stranger whom you’ve grown close to. Maybe it’s a doorman. Maybe it’s the cashier at the local bodega. Maybe it’s the guy who works in the next cubicle over.
We are indeed witnessing what can be best described as the end of business as usual. With the closure or dwindling performance of businesses once regarded as too big to fail or with the rise of every new Occupy movement around the world, we are reminded of the grand chasm that exists between consumer values and the values of today’s businesses.
The onslaught of real-time social, local, mobile (SoLoMo) technology is nothing short of overwhelming. Besides the gadgets, apps, social networks and appliances that continue to emerge, the pace of innovation is only outdone by the volumes of data that each produce. Everything we share, everywhere we go, everything we say and everyone we follow or connect with, generates valuable information that can be used to improve consumer experiences and ultimately improve products and servic
We view social media now as an essential form of communication – a new way to stay in touch with people, to share and discover information and to interact with brands and to consume increasingly large amounts of content in concise, compacted ways. But there is another side to social media that we don’t often consider, but that is becoming more and more prevalent: its role in the evolution of storytelling.
The vast global firehose of social media today, combined with the emerging big data revolution, is now helping organizations accomplish things that were previously prohibitively expensive or even impossible.
"Digital media" will soon be a redundant term. Increasingly, all media are digital. Once a term reserved for the internet only, "digital" now embraces your phone, television, more and more "print" media (e-readers and tablets), radio, and out-of-home channels such as in-store kiosks and digital signage.
La revue en ligne des pratiques collaboratives : Entreprise 2.0, travail collaboratif, communautés de pratique, social marketing, social CRM, innovation participative... Retours d'expérience, tendances, actualité.
While we’re busy creating new communities around ourselves online, sharing different aspects of our lives and building a visible record of ourselves for anyone to see, we don’t often stop to think about the implications of this for the concept of identity.
Techcrunch recently ran a piece by Michael Wu of Lithium. The following is a response written by Ferenc Huszar, who, prior to jointing Peer Index, was the lead data scientist at the Machine Learning Lab at Cambridge University.
If your company doesn’t have the above model in place a year from now, you may regret it. You’ve probably felt it for some time, but now the roadmap is becoming clear—companies must build their own media empires.
Content curation is a hot topic of discussion in marketing circles these days. One of the biggest problems businesses face when they try to pursue content marketing is finding the time to actually produce the content.