The glut of places to advertise makes it easy to confuse customers with contradictory messages. Execute a strategy that integrates all your efforts
Georgia Kirkham's insight:
This article brings out the interesting point that integrated marketing is more than just a common tagline or using the same colour palette throughout, it is the communication of a consistent identity. Successful integration is the consistent communication of this identity through the organizations mediums, messages and what is delivered. The article goes on to say that integration is often hard to accomplish and takes time and perseverance. What I found interesting about this article was that it brings out the fact that integration is much more than just having matching colours etc. it goes much more deeper than that and is not as simple. It points out that it is important to harmonize all marketing efforts. It is obvious that the correct marketing system for a company must be chosen to achieve integration; it would be different for each individual company. The article asks what first ten brands come to your mind. I can only assume the brands I came up with, like Mc Donalds, Coke, Nike and Apple etc. have integrated marketing systems put in place as this is why I am so aware of the brands, their images and messages.
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