This article discusses aspects of the fashion industry and how brands could learn a thing or two about their online media strategies. It was interesting how they referred to fashion industry that they identify their customers needs so well from colour, life style, bodyshape ect and that brands should look at this example and implement the needs and wants of their customers more direct customised.
Audience involvement is the process and act of actively involving your target audience in your communication mix, in order to increase their engagement with your message as well as advocacy to your brand.
This article is great. Really enjoyed the different ways the brands interacted with their audience. In the first step that this article talks about "second screen engagment" I thought was interesting how people become so capivated by having the choice of where an advert should have a time slot during a programme as big as Xfactor to the point where they did not even want to watch the programme but wanted to see where the advert was placed during the show. Furthermore the idea of using the comments the brands audience would leave on their social media pages as a campgion is awesome completely interacting with their audience and creating hype about the brand at the same time.
Open University, Corning and SAP have been killing it with optimized, creative content marketing. Learn from their most successful campaigns. ...Quality rules the day when it comes to content creation. We write often here on the importance of content planning and optimization and Lee Odden offered a complete framework for optimizing across SEO, social media and content marketing in his book, Optimize. Here are just a few examples of brands killing it with great content. Check them out and see what lessons you can take away to improve your own content strategy....
This article presents perfect examples of the correct way to implement creative content marketing. I find this article interesting in the regards to how successful the campagions that were used as examples had been so uniquiely different from one another. Again re-enforcing the content that was taught in week 7 in IMC. The means of communication that they use in the examlpes shows that the brands did their homework on their target audience and used creative methods to draw them into the conversation.
This article has some amazing ideas and concepts that have the wow factor and element of suprise but are simple and easy. These ideas of communicating with their audience in a way that is direct and relevant to the brand and customer. We offen see direct marketing as junk mail that is sent to us, and that we would rather not have it in our letter boxes. However using an approach of these types would be something that I would love to find in the mail box. Creative and different to what we currently see in NZ.
I found this article interesting in regards to their approaches that they made towards this social media platform pinterest. Personal i do not use this media platform and do not know of many people who do, however with saying this, after reading this article it has encouraged me to go check it out. I loved the creativity these brands have used in 5 different and unique ways to create brand awareness and communication across all media platforms. In the example about Kotex sending 50 presents to inspiring women and what response they got back, just shows that brands do not need to spend millions on prizes to get social media interaction responses.
Coca-Cola has identified their target market as Teenagers, and then used a creative and interactive approach to capture their audience and make their campaign involve the teenagers to participate. This was a clever move as you know, the best way to get your target market actively engaging with the brand is by encouraging their participation, Coca-Cola has done through their music focused strategy by helping teenagers to be exposed to the world as musicians. This is an awesome way for the teenagers to start as musicians but an even better strategy, as it will be rolled out into over 100 markets. They have also chosen the carefully with media partners they will be using to get their campaign advertised, ensuring that the channels used are teenager focused.
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