18 Responses to H&M Masters the Art of Integrated Marketing Communications. aflores says: March 12, 2013 at 6:00 am. Hi LeiLani,. Very interesting post. It seems like an good example of IMC, but I was impressed by their ...
The thoughts put forward in this article on the H&M brand shows how H&M has intergrated their marketing communicatios across different media. By using social median and having the idea of a scavenger hunt across the localities of their stores looking for a statue of their new campaign icon, David Beckham they are creating hype around their brand. By taking a picture of the David Beckham on instagram and using the hashtag #HMBeckham and further going in to the draw for a $1000 gift card and various other prizes, they are spreading knowledge of their product with very little effort other than the initial setting up costs, with people "following" others on instagram and essentially self promoting. It can be seen that H&M are beginning to master the art of IMC, where in 2010 they allowed/encouraged customers to try on products from their store windows virtually and were compensated with a 10% discount in store for their little effort. By using social media they are able to create interest that is relevant to their consumers lifestyles and can engage them in a fun way with the potential of winning prizes for the little effort they have exerted in favour of a brand.
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