Think about it this way: It used to be you'd have a crisis communication plan written and it would stay in a drawer until your PR team pulled it out the following year, dusted it off, and gave it a good rewrite.
This article talks about IMC being so important these days for effective marketing. IMC is all about coordinating and intergrating all the different marketing aspects between departments in order to reach both shorterm and long term goals. The article explains that you cannot keep things within your department and not do anything the doesnt involve something to do with your department. The PR team needs to understand what is going on in the advertising and marketing teams so that nothing is left out and everything gets done. It also good to get other point of views on work e.g PR looking over what the marketing team has done and putting in their opinions. This all results in effective marketing,
Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.
How to integrate my topics' content to my website?
Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.
Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.