This article demonstrates how integrated marketing helps negate fragmentation. Fragmentation occurs because companies do not deliver a consistent message to their consumers. It is important for businesses to choose the right locations to communicate a clear and suitable message, in order to be noticed by the public. If a brands message is constant consumers are more likely to remember who they are and what they stand for. To be able to implement an intergrated marketing stratergy is a long term commitment and something that must be communicated into every aspect of a business and its brand, "from advertising to sales,customer service to customer relationship management". Dedication is key and businesses need to realise that IMC takes time, perseverance and consistency.
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How to integrate my topics' content to my website?
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Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.