Integrated Marketing Communications is a Marketing Technique that makes sure that all of your sales, marketing and prootional approaches and communications have been carefully linked with one another to execute your overall marketing strategy....
Kelly Alexander's insight:
This article clearly explains the idea of integrated marketing communications as a 'technique that makes sure all of your messages and communications have been carefully linked with one another'. When marketing, if all advertising tools are incorporated and combined to work together the success of that campaign is maximised. The aim of IMC is to ensure all aspects are working together which will provide a competitive advantage, increased sales and can save time and money. The article shows 7 rules which may help a company with their integration of marketing communications. Although it is easy to say that these things need to be incorporated I believe the challenge is how to integrate them and to stay on the right track. If a company is able to successfully do this, the competitive advantage will be clear.
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