Understanding Integration Milestone 1
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What Is Successful Technology Integration?

What Is Successful Technology Integration? | Understanding Integration Milestone 1 | Scoop.it
This guide is organized into four sections:

Introduction
Why Integrate Tech?
What Is Tech Integration?

Resources for Tech Integration





Technology integration is the use of te

Via Grant Montgomery, Ben Hamer
Ben Hamer's insight:

This article was effective because it explained exactly what technology integration is. The article says that successful technology integration occurs when using technology is 'routine and transparent', easily accessible and able to complete the required tasks and supports their curricular goals. Technology integration is important in education because it should allow students to do things in a more timely manner and their work should also be presented in a more professional manner. I also believe it's important because it prepares students for what the real world is becoming which is becoming more and more reliant on technology year on year which is why it's important to integrate technology at the younger ages.

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Ben Hamer's curator insight, March 21, 2013 4:27 AM

This article was effective because it explained exactly what technology integration is. The article says that successful technology integration occurs when using technology is 'routine and transparent', easily accessible and able to complete the required tasks and supports their curricular goals. Technology integration is important in education because it should allow students to do things in a more timely manner and their work should also be presented in a more professional manner. I also believe it's important because it prepares students for what the real world is becoming which is becoming more and more reliant on technology year on year which is why it's important to integrate technology at the younger ages.

Danielle X's comment, March 21, 2013 6:46 AM
This article introduced what technology integration is, and i believe technology integration is very important in the school. There is an example which just happened couple days ago in AUT, due to internet break down, there was no way to access internet in the campus, a scheduled presentation in my class was canceled, many students were complaining that they couldn't submit their online tests..As we can see how much we rely on technology in study, technology plays a very important role in education.
Mohammed Bin Afif's comment, March 21, 2013 10:59 PM
Technology integration is very important to achieve an integrated marketing communication strategy. Prior to technological advances such as mobile phones and the internet businesses had little chance to have reciprocal communication with consumers. Now that marketing has more channels due to new technology the marketing effort must be integrated to ensure one message is reaching consumers to maximize the result from the advertising and not to mislead or confuse consumers with different messages about the same brand. Overall a good article on technology integration, it would be nice to see the implications for marketing described however.
Understanding Integration Milestone 1
Understanding Integration
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Integrated Marketing: If You Knew It, You'd Do It

Integrated Marketing: If You Knew It, You'd Do It | Understanding Integration Milestone 1 | Scoop.it
The glut of places to advertise makes it easy to confuse customers with contradictory messages. Execute a strategy that integrates all your efforts

Via faisal bin afif
Ben Hamer's insight:

For brands, integration is the communication of a consistent identity from message to message and  making sure they deliver on their identity consistently. Once a brand has secured a certain identity that captures the hearts of customers they should stick to the identity they have created and develop it to keep up with the ever evolving world of marketing and advertising.

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Jessie Shi's curator insight, August 12, 2013 2:36 AM

Integrated marketing is the holistic approach to communication in marketing. It is used to make sure that if the company is consistent in its marketing both online and offline. Nowadays, the most popular marketing channels are television, internet and billboards. Besides these, there are many new marketing channels pop up every day. As a result, consumer's attention spans are becoming increasingly fragmented which reduces the efficiency of messages getting through. That's why integration is important in marketing. The article said "to fight off fragmentation effectively, everything you do to attract, convert, retain, and engage your customers should be integrated". In my opinion, companies need to do their best job of harmonizing all the marketing efforts that they can have more advantages than their competitiors.

Catrina Yang's comment, August 22, 2013 5:06 AM
Jessie Shi: This article clearly shows many information about integration. Integration is not easy to do it, it takes time. It's not easy to integrate a brand into a wide suit of process, materials, and message that have been communicated by different people, and driven by different objectives. Many companies don't have patience to see it through. If companies know this integration will come out a good result, they will have patience to wait. Just like this article's topic, "If you knew it, You'd do it".
Matilda Alisi's comment, August 22, 2013 7:36 AM
Integration is a lot of work and requires patients it is something that takes time to develop, but once you know it it can be very useful and powerful. the article also mentions that everything you do convert, attract or engage your consumers should be integrated, which i agree with.
Rescooped by Ben Hamer from Consumer Engagement Week 1
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What Is Successful Technology Integration?

What Is Successful Technology Integration? | Understanding Integration Milestone 1 | Scoop.it
This guide is organized into four sections:

Introduction
Why Integrate Tech?
What Is Tech Integration?

Resources for Tech Integration





Technology integration is the use of te

Via Grant Montgomery, Ben Hamer
Ben Hamer's insight:

This article was effective because it explained exactly what technology integration is. The article says that successful technology integration occurs when using technology is 'routine and transparent', easily accessible and able to complete the required tasks and supports their curricular goals. Technology integration is important in education because it should allow students to do things in a more timely manner and their work should also be presented in a more professional manner. I also believe it's important because it prepares students for what the real world is becoming which is becoming more and more reliant on technology year on year which is why it's important to integrate technology at the younger ages.

more...
Ben Hamer's curator insight, March 21, 2013 4:27 AM

This article was effective because it explained exactly what technology integration is. The article says that successful technology integration occurs when using technology is 'routine and transparent', easily accessible and able to complete the required tasks and supports their curricular goals. Technology integration is important in education because it should allow students to do things in a more timely manner and their work should also be presented in a more professional manner. I also believe it's important because it prepares students for what the real world is becoming which is becoming more and more reliant on technology year on year which is why it's important to integrate technology at the younger ages.

Danielle X's comment, March 21, 2013 6:46 AM
This article introduced what technology integration is, and i believe technology integration is very important in the school. There is an example which just happened couple days ago in AUT, due to internet break down, there was no way to access internet in the campus, a scheduled presentation in my class was canceled, many students were complaining that they couldn't submit their online tests..As we can see how much we rely on technology in study, technology plays a very important role in education.
Mohammed Bin Afif's comment, March 21, 2013 10:59 PM
Technology integration is very important to achieve an integrated marketing communication strategy. Prior to technological advances such as mobile phones and the internet businesses had little chance to have reciprocal communication with consumers. Now that marketing has more channels due to new technology the marketing effort must be integrated to ensure one message is reaching consumers to maximize the result from the advertising and not to mislead or confuse consumers with different messages about the same brand. Overall a good article on technology integration, it would be nice to see the implications for marketing described however.