Despite the hype, social media may not be your best approach when it comes to reaching your customers. Here are some questions to help determine whether to...
|Scooped by Emily Gavigan|
This article adds some great insights in to when it is appropriate to use social media as a marketing strategy or whether it serves no purpose for the brand. Many people believe that in this digital age you must be apart of social media or else your online competitors will leave you behind. In some instances this is true. However, it is essential to know when and how these platforms of social media will fit in to your marketing strategy.
First off, as mentioned in the article, knowing your own brand is vital. If you don’t know what you stand for then you can’t convey what you are about and this is where businesses jump straight in to using social media before they have actually taken the time to determine where this strategically fits in to what you are trying to achieve as a brand. Working out whether a customer will actually interact within social channels will help to decide whether this is going to benefit the brand in any way.
Nonetheless social media is a great marketing tool that can be used in other aspects even if it is not to engage directly with your customer. Knowing when and how to use it for other strategic purposes will help to support what your brand stands for. “Social media should not be an automatic, but rather a strategically approached medium through which to showcase your brand”.