When I first started my business, several decades ago, I was determined to tell people that, mine was an integrated marketing firm.
Wendy Pham's insight:
This article gave me more idea about integrated marketing as it provides a very clear definition about integrated marketing. The article suggests that “Integrated marketing is the combination of marketing tactics to help deliver one marketing strategy and more quickly build know, like and trust”. Integration can also be simply understood as doing more kinds of stuff, however, those stuffs must have a central strategy so that one stuff will not conflict the other one. There is an example that was used in this article in order to help the reader to understand more clearly about the importance of integrated marketing. Even though the example slightly confused me at the first time I read it, the definition was simple and easy to understand which provided me some useful and valuables information.
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