This article explains how important Integrated Marketing Communications and how brand communications evolved. Shultz had said IMC is not considered just as a marketing concept but as a whole strategic business process to develop, implement and evaluate in a structured method to develop a brand communications program with customers and other external and internal stakeholders. I completely agree with this statement integration is about combining or coordinating separate elements so they come together as one. I believe this statement gives a clear understanding on what integration is in terms of marketing communications.
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How to integrate my topics' content to my website?
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Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.