Integraed marketing is thought to be an approach to achieving the objectives of a marketing campaign through a well-coordinated use of different promotional methods that are intended to reinforce each other. This article talks about how the marketing campaign is not the reason why intergrated marketing is getting more attention, when its really its all about the customers experience, the focal point of all optimization efforts.
The article also talks about reversing the view from campaign to customer experience. Many experts or marketers still look at integrated marketing from the campaign and message. When most of the time customer is over looked and seen as not important.
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