Article states that integrated marketing communication (IMC) is a consumer-centric idea. IMC is to maintain the entire marketing tool to work properly to maximise the effect. There are three fundamental elements all the marketing team need to understand. The three fundamental elements are, markets are fragmented, media is constantly changing, and customers are savvier than ever before. As recent marketing industry uses many different kinds of media to market consumer targets, it is a must to communicate well within the marketing group to maximise the effectiveness and to reach a business goal by using several media as a marketing tool. There are also four tips in this article to achieve better IMC. The four tips are, know (all) of your potential customers, focus on message content and clarity, embrace guidelines, and hire a team of trusted professionals. To summarise this article, IMC is purely consumer centric idea as IMC will not exist if there are no consumers. IMC is about how to build a strong relationship with customers and to understand then in order to succeed in the, marketing industry.
Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.
How to integrate my topics' content to my website?
Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.
Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.