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Scooped by Sally Katsuta
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Marketing, Sales, and Customer Experience—Oh, My! - Direct ...

Marketing, Sales, and Customer Experience—Oh, My! - Direct ... | Milestone 2 | Scoop.it
The tentacles of customer experience extend to marketing and sales in ways that unite them.
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Sally Katsuta's comment, September 25, 2013 5:36 AM
This is a great example of successful marketing, sakes and customer experience! I also experience the same in other products and still remember the sales person. Her experience shows the importance of relationship with customers. Direct communication will give a impact in customer's experience which lead to be loyal customers and purchasing the goods. Great topic!
NatalieHuynh's comment, September 25, 2013 6:43 AM
I agree with you @Sally, this article is great. It provided the example of customer experience, marketing and sales. For me I think direct communication has an important impact in customer service experience. It might whether or not lead to the customer loyalty and return back to purchase more products. Great Post Sally,
Analiese Rands's comment, September 26, 2013 6:12 AM
I agree sally as this article provides great examples of successful marketing and customer experience. This article does show that customer relationship is very important and direct communication can lead to positive customer experiences.
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Marketing Mix Model: Back to Marketing Basics - Business 2 Community

Marketing Mix Model: Back to Marketing Basics - Business 2 Community | Milestone 2 | Scoop.it
Business 2 Community
Marketing Mix Model: Back to Marketing Basics
Business 2 Community
Marketing Mix Model: Back to Marketing Basics image wynn las vegas I hope you're enjoying my series on Back to Marketing Basics as much as I am.
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Sally Katsuta's comment, September 25, 2013 6:13 AM
Its a useful topic to re-learn about marketing basics! 4ps, marketing mix, competitors... As I study further on Marketing, I confuse and forgot about the basic.
NatalieHuynh's comment, September 25, 2013 6:45 AM
This article is good. It gave us a useful information about the basic of marketing, such as Marketing mix, etc. As it is really important to remember and have a clear understanding about the basic of marketing in order to be succeed in doing it. Great post @Sally.
Analiese Rands's comment, September 26, 2013 6:14 AM
@Sally this topic is useful as it explain the marketing basics which is a good recap and explains marketing mix etc well. This is a great article to re-jog ones memory.
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B2C and B2B Marketing – When Social Media Blurs the Line · dmacentralleads · Storify

Ever since social media marketing became a staple, much debate has went on about the use of one particular network: Facebook.
Sally Katsuta's insight:

Its good to know that B2B marketing also uses Facebook(popular social media) to promote and get direct responds like B2C market. So it means that the social media, not only facebook, but also twitter, instagram etc have great and important role for any businesses both B2C and B2B. 

 

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NatalieHuynh's comment, September 25, 2013 6:48 AM
I agreed with you @Sally, at the moment, social media network is known as a good tool for doing promotion and advertising. this article is good to know about facebook can be used in B2B marketing to promote and having direct response like B2C market. It means that in marketing, social media network has an important co-operation in it as well as Facebook, Twitter, Instagram, etc, are doing really good in B2B and B2C marketing.great post Sally
Analiese Rands's comment, September 26, 2013 6:20 AM
I agree Sally as social media is a great source of marketing, Facebook has become more and more popular and a great source of marketing that is cheap and effective. B2B marketing uses Facebook to gain responses, feedback and promote themselves.
Rescooped by Sally Katsuta from IMC Weeks 6, 7 & 8: Milestone 2
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Nike, Snickers and Fosters have created powerful integrated campaigns – so what's their secret?

Nike, Snickers and Fosters have created powerful integrated campaigns – so what's their secret? | Milestone 2 | Scoop.it
For an increasing number of campaigns, integration across a large number of media is essential. Tim Bourne, chief executive of Exposure, explains how it should be done

Via Emily Gavigan
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Min Li's comment, September 26, 2013 7:48 AM
This article states some of the successful integrated marketing campaigns and provides examples of Nike, Snickers, and Foster how they have successfully implemented integrated marketing. I really like the author said that “Integration isn't about saying the same thing in different channels. But it is about taking a unique aspect of the brand and tying it to a consumer insight that is powerful and engaging.” According to read this article I feel that integrated marketing campaigns is a very important component in IMC. To be sure, this is a good article to read with. Thanks.
Sheenal Prakash's comment, September 26, 2013 11:14 PM
These brands create an emotional connection with their customers by effectively interacting their marketing communications to represent the target audiences expectations of the different brands as well as what they offer to the customers and to the community.
Sheenal Prakash's comment, September 26, 2013 11:15 PM
they are big brands which have not tried to influence on customer at a time but placed customers in small categories and places more emphasis on which ever marketing communication they felt was best suited for those types of customers
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Infographic: Are You in a Committed Relationship with Your Customers? - Direct Marketing News

Infographic: Are You in a Committed Relationship with Your Customers? - Direct Marketing News | Milestone 2 | Scoop.it
Direct Marketing News
Infographic: Are You in a Committed Relationship with Your Customers?
Direct Marketing News
Acquisition and retention aren't the only marketing opposites that attract.
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Sally Katsuta's comment, September 25, 2013 6:07 AM
Its a very considerable topic. In fact, 70% marketers think that maintaining consumers are cheaper than acquiring new consumers. However, only 30% companies are very committed in relationship marketing. I believe that relationship with customers are very important to maintain customers. The most weird fact is that 22% companies are NOT conducting relationship marketing at all. In my opinion, even though the company doesnt have enough resources or etc they should conduct relationship marketing and also direct marketing to know directly about customers to be better and more effective service/products or company.
NatalieHuynh's comment, September 25, 2013 6:59 AM
@Sally, this article is great. It has lots of information about how marketers think about maintaining consumers cost less than acquiring new consumers. However, there are only some companies believed and committed in relationship marketing. I think in any business, keeping a good relationship with customers are really important and necessary. Great post, Sally
Analiese Rands's comment, September 26, 2013 6:16 AM
@Sally i agree that relationship marketing is key to a successful business and that companies need to enforce this process more to succeed. This type of marketing will bring customers in and create a more effective and loyal customer base.