Integrated Marketing Communications is a Marketing Technique that makes sure that all of your sales, marketing and prootional approaches and communications have been carefully linked with one another to execute your overall marketing strategy....
This article goes over seven "golden rules" of Integrated Marketing communications. IMC is where a business will combine all its advertising within their marketing campaign to make them all linked with one another. By having good IMC in a company each of the communications will work in harmony with the rest. This will increase the effectiveness of the marketing campaign thus increasing sales, sales and saving money and time.
The article goes through the seven rules to keep the companies IMC on track. The first rule states that having the senior management aware and on board with IMC then the process will run much more smoothly from the start. The second stage is the integrate all the management levels so everyone knows about the communication planning. The third rule is to use a guide to ensure all the areas of IMC stay the stay for example, colours, logos, etc. the fourth rule is to insure clarity in the message trying to be communicated, ensuring it had links to the core value of the business. The fifth rule is the start with a new communication plan from scratch with a zero budget to find exactly what the business needs. The sixth rule is to remember that the customer comes first. Each communication should be integrated to help the customer through the purchasing process. This can be done by identifying each step of the process. The final rule is the build relationships by integrating communications to make the customer to feel loyalty and trust.
In conclusion the article states seven important rules that can be used to increase the amount the businesses marketing communication are integrated with each other,
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