The following article reveiws the process of two well known companies who have acheived social media success by applying specific social media tactics to achieve specific business objectives-
"No Startegy, No Way!'" being the theme. "All you’ve got to do to align your business objectives with an effective social media strategy is": - Define your business objectives -Choose relevant social media goals -Pursue an appropriate social media marketing strategy -Monitor your audience/track results
A simple but effective plan is explained, which I think is awsome as it is very useful and can be implented by all businesses, especially if in need of decent exposure. The key message of this article is to be smart and strategic about your social media marketing strategy and you’ll have a much better shot at achieving your business objectives. Overall, IMC needs a strategic process of relevant planning to be successful.
Integrated marketing strategies take advantage of a combination of communication tools and media to spread a message. By combining various tools, marketers are able to ensure that their audience is ...
Marcel Renata's insight:
Intergration is a key aspect of marketing, and this article reveiws how intergrated marketing stratigies are employed todays enviroment. How the stratigies take advantage of a combination of communication tools and media is covered, with traditional advertising and public relations efforts portrayed, as well as the use of new, online communication tools that include social media.
The article also mentions how the lines between the common marketing communication practices of advertising and PR are becoming increasingly blurred as companies use a combination of approaches (integrated marketing) to get their messages across to their target audiences.
Overall I think the article reveals the need for a strong intergrated marketing strategy, for both large and small businesses, to ensure success in that their audience is reached with various tools in ways that are most effective in todays enviroment.
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