Understanding Integration & Program Planning
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How To Connect Your Business Objectives To An Effective Social Media Marketing Strategy - Business 2 Community

How To Connect Your Business Objectives To An Effective Social Media Marketing Strategy - Business 2 Community | Understanding Integration & Program Planning | Scoop.it
Marcel Renata's insight:

Marcel Renata's insight:

The following article reveiws the process of two well known companies who have acheived social media success by applying specific social media tactics to achieve specific business objectives-

"No Startegy, No Way!'" being the theme.
"All you’ve got to do to align your business objectives with an effective social media strategy is":
- Define your business objectives 
-Choose relevant social media goals 
-Pursue an appropriate social media marketing strategy 
-Monitor your audience/track results 

A simple but effective plan is explained, which I think is awsome as it is very useful and can be implented by all businesses, especially if in need of decent exposure.
The key message of this article is to be smart and strategic about your social media marketing strategy and you’ll have a much better shot at achieving your business objectives.
Overall, IMC needs a strategic process of relevant planning to be successful.

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Examples of Integrated Marketing Strategies

Examples of Integrated Marketing Strategies | Understanding Integration & Program Planning | Scoop.it
Integrated marketing strategies take advantage of a combination of communication tools and media to spread a message. By combining various tools, marketers are able to ensure that their audience is ...
Marcel Renata's insight:

Intergration is a key aspect of marketing, and this article reveiws how intergrated marketing stratigies are employed todays enviroment. How the stratigies take advantage of a combination of communication tools and media is covered, with traditional advertising and public relations efforts portrayed, as well as the use of new, online communication tools that include social media.

The article also mentions how the lines between the common marketing communication practices of advertising and PR are becoming increasingly blurred as companies use a combination of approaches (integrated marketing) to get their messages across to their target audiences.

Overall I think the article reveals the need for a strong intergrated marketing strategy, for both large and small businesses, to ensure success in that their audience is reached with various tools in ways that are most effective in todays enviroment.

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Brooke Miller's comment, August 19, 2013 11:33 PM
This article provides a nice look into the range of different integrated marketing communication techniques. By using modern and old techniques, simple or complicated, or social media, IMC can include a diverse range of advertisement to attract the attention of consumers at all levels. Whether writing in the sky or reading a poster on the door of a restroom, IMC is capable in many many aspects that it is a wonder not every company has a hold of this unique and successful concept the article describes.
Jordan's comment, August 22, 2013 10:41 PM
The title says it all. It thoroughly provides multiple arrays of sharp insights on the many mediums and social media tools used in today’s society to portray a brands message to the world.
From the use of traditional methods, to today’s more sophisticated ways, IMC houses countless creative ways to advertise and snatch the attention of targeted consumers. The article provides clear examples and a solid guideline for business not implementing the IMC process, to move onward and upward in the constantly evolving environment.