I'm sure you've heard the marketing community talk about integrated marketing, but have you ever wondered why it's so important?
KwanHyun Hong's insight:
In this article, it tells you why integrated marketing is important when done correctly. It brings together all elements of marketing plans from newspaper, advertisements to online marketing to TV commercials which allows the marketers to have consistent messaging across all marketing channels for their customers to ensure what the sale is, where the sale is taking at, how to get the savings. So marketing is about keeping it simple and having the same message on marketing channels.
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