Burgeoning digital channels and new avenues of customer insight give marketers new opportunities to build affinity and sales through direct marketing.
This article is simple, it concentrates on the the power of ideas; integration across all media, it also expresses the value of being able to integrate across all mediums and different forms the marketing communication mix.
Successful marketers today are reaching more and more customers directly, on a personal level, than ever before.
This basically hi lights the relevance of having a close relationship to the consumer, from the brand. The closer this is, the stronger the customers brand loyalty wil be.
I perosnally believe that their is no way near enough face to face integration with marketers creating brand awreness and integrating with the consumer, there is a strong focus on using mediums such as online, tv, newspapers and billboards. This has its reasons, as it is more timely, cheaper, relatively consistent. If consumers are reached face to face, i know myself as a consumer having a direct face to face will persuade me more to purchase a product and, becaus of this i am more like to re purchase the same product or service.
American Idol has created an engaged audience that uses multiple mediums; I can't think of a brand that has created a higher level of user engagement and a successful IMC plan. Thank you for sharing this example of IMC!
American idol utilise integrated marketing communication effectively to build strong brand awareness and equity, and most importantly good rapport with the market on an individualistic basis. Based on the article it is easy to gain a better understanding of integration Within IMC. This is basically how big companies/ businesses such a as American idol interact within the market by using different mediums such as SMS, email, online, and just recently a new app, where the market are able to vote, back ground profiling, online show related content, bloggingtweeter. the market have a direct influence as to who goes home, and are important to the success of American idol. A great example is after a person is voted, the receive a text saying what they "think of a contestant". Partnerships are created and the consistency of the show generates a loyal fan base, with a strong brand equity.
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How to integrate my topics' content to my website?
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Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.