2013: The Year of Marketing Integration | Understanding Integration | Scoop.it

Prediction: Marketing integrations will make campaigns easier
SUMMARY: The merging of online and offline channels and tools for integrated campaigns is one of the B2B marketing trends to watch in 2013, writes Uri Bar-Joseph. Tracking and measurement of social media will increase its utility to business, and qualifying leads will become a greater marketing department responsibility. Finally, the role of Big Data in formulating marketing decisions and the increased importance of mobile will dominate B2B marketing in 2013, Bar-Joseph predicts.