American Idol has created an engaged audience that uses multiple mediums; I can't think of a brand that has created a higher level of user engagement and a successful IMC plan. Thank you for sharing this example of IMC!
This article is a prime example of a business (in this case American Idol) uterlising a form of integrated communication. Social media is one of the biggest forms of communications these days and companies need to make use of it! American idol uterlises their smart phone application to enagage their audience by allowing them to vote for contestents, interact with the judges and contestents while at the same time being able to see and comment on photos, twitter, facebook. I believe every company should start to interact with their customer in this simple and straight forward way. Especially since it hightens visability and develops brand awareness all in one application.
Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.
How to integrate my topics' content to my website?
Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.
Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.