Integrated Marketing Communications is a Marketing Technique that makes sure that all of your sales, marketing and prootional approaches and communications have been carefully linked with one another to execute your overall marketing strategy....
Reading this article I actually learnt a lot as it explained the importance of integration within IMC and what definition of integration is. The article states the definition as 'a technique that makes sure that all of your messages and communications have been carefully linked with one another.' The article has suggested 7 golden rules that have helped me understand the integration. These 7 golden rules are – Getting senior management involved, using different management level, using a guideline, delivering message clearly and starting from scratch and work the way up, always remembering that customers come first and building relationships. The most important rule that stood out to me was number 6 that customers come first. I think this is the most important rule as without customers there is no business. If these seven rules are implemented the marketer should be able to have a successful campaign.
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Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.