Understanding Integration
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Rescooped by Jacinda Alexander from Understanding Integration
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7 Rules of Integrated Marketing Communications

7 Rules of Integrated Marketing Communications | Understanding Integration | Scoop.it
Integrated Marketing Communications is a Marketing Technique that makes sure that all of your sales, marketing and prootional approaches and communications have been carefully linked with one another to execute your overall marketing strategy....

Via Kelly Alexander, Andre Zareian
Jacinda Alexander's insight:

Reading this article I actually learnt a lot as it explained the importance of integration within IMC and what definition of integration is. The article states the definition as 'a technique that makes sure that all of your messages and communications have been carefully linked with one another.'   The article has suggested 7 golden rules that have helped me understand the integration. These 7 golden rules are – Getting senior management involved, using different management level, using a guideline, delivering message clearly and starting from scratch and work the way up, always remembering that customers come first and building relationships. The most important rule that stood out to me was number 6 that customers come first. I think this is the most important rule as without customers there is no business. If these seven rules are implemented the marketer should be able to have a successful campaign. 

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Kevin yau's comment, August 22, 2013 5:54 AM
@Sienna Jang
I agree with you that saying an effective integration skill is essential. After knowing what integrated is and readers will automatically notice the importance of integrates and be aware of the communication marketing strategy.
Kimberley Paisey's comment, August 22, 2013 7:45 AM
I really enjoyed this article as it clarified IMC further for me. The seven golden rules do make up IMC well but saw 4-7 as the most important personally. I agree with Jacinda, that if these 7 steps are correctly implemented then the business should be successful. I especially agree with the article where it says you must leanr from experiences and be ready to change in order to have results
Sahil's comment, August 22, 2013 4:06 PM
I completely agree with Andre his article has great insight into how marketing communication can be helpful to a business. One of the 7 rules that struck me was rule 4 focusing on message clarity and making sure that all your employees know what that message is. The article also talks about building on the 7 rules and learning from experiences created from the implementation of these rules.
Rescooped by Jacinda Alexander from Understanding Integration
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Integrated Marketing: If You Knew It, You'd Do It

Integrated Marketing: If You Knew It, You'd Do It | Understanding Integration | Scoop.it
The glut of places to advertise makes it easy to confuse customers with contradictory messages. Execute a strategy that integrates all your efforts

Via Brittany R Taylor
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Jordan's comment, August 20, 2013 6:40 PM
This article is interesting and expresses the tough nature of the business. Integrated marketing is integral to a brand within IMC. The rate in which marketing messages are popping up, are starting to outnumber the "eyeballs" that can take them in. As a result of this audience are slowly becoming mor fragmented. Something which can solve this is integration!
Jordan's comment, August 20, 2013 6:42 PM
Integration meaning creating a consistent identity and being thorough from message to message and medium to medium, which can be very timely!
Marcel Renata's comment, August 21, 2013 8:50 AM
Great article to expose Intergrated Marketing Communications as an art, “not just simply slapping a common tagline onto all your ads, using a single color palette, or force-fitting a message that’s suited for one medium into another”.
It explains that for IMC to be effective, it has to be implemented in multiple aspects of a business, not just the advertising department.
IMC is ever growing, with more and more complex mediums of communicating with consumers rapidly on the rise. Therefore it is important for businesses to generate a clear understanding of the concept to feed future growth.