Integrated Brand Communications: A powerful new paradigm | Carolyn Ray
Georgia Basagre's insight:
Marketing communication partnerships are important because it creates synergy and a strong line of communication between clients and partners. This is crucial because it will sustain and help the growth of a business if all the correct approches are taken.
In contrast to, other exisitng Marketing firms that are not successful due to lack of communication and control during partnership. There needs to be strategic approaches in order to get the work done. This way it will reach the target group and consumers who are impacted by it the most.
Understanding the function of your firm, values, audience, consumers, thinking outside the box, perceptions consistency, media, results and reflecting on the outcomes. These are all important aspects when it comes to understanding integration
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