The glut of places to advertise makes it easy to confuse customers with contradictory messages. Execute a strategy that integrates all your efforts
Faheema Mehter's insight:
This article highlights a very interesting point about integrated marketing -fragmentation. Nowadays, there are so many marketing messages the public come across that it is difficult for audiences to recall. All the different types of media such as television networks, radio stations, print titles, social meida, etc. are competing for attention. Having being bombarded with so much, people tend to remember only a few of the things they see. The human brain can only recall so much. In order to resolve this issue it is important for company's to implement and maintain integrated marketing strategies. Company's can communicate a consistent identity from message to message and medium to medium to attract and engage customers. Intragated branding is difficult and takes time however, it does have its positive impacts once implemented correctly.
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