American Idol has created an engaged audience that uses multiple mediums; I can't think of a brand that has created a higher level of user engagement and a successful IMC plan. Thank you for sharing this example of IMC!
This article shows how American Idol to this day has effectively used an integrated communication method that consistently brings them success with the fans of the show. Fans are able to interact with the show and feel like they are a part of it especially since there are many different mediums of communication that have been enabled through social media and internet. Things like their app allow fans to vote in a variety of different ways, have their say and see photos and videos. Word spreads from person to person and within a short amount of time, most of the world is up to date with information about the show. Integration like this can directly relate to the success of American Idol and they have done well to develop their brand awareness and image
Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.
How to integrate my topics' content to my website?
Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.
Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.