Whether in print, online or at tradeshows, a company’s marketing strategy needs to cohesively reflect its values and missions to ensure that the right message is communicated across all mediums.
|Scooped by Ashleigh Nicol|
Consistency in today’s marketing environment is essential for marketing managers to effectively communicate their campaigns. This is due to the shift to multi-media and more specifically the internet. This article discusses the main ways in which to integrate your marketing communications for a successful campaign. Firstly websites are discussed, incorporating websites with social networking sites is known to be effective in marketing however, and it is imperative to use appropriate imagery that reflects the marketing objectives and links to your other mediums. Social media is also discussed; it can be used to improvement online existence, but it is also noted that it is important to ensure the marketing strategy flows throughout all platforms used. With social media growing in popularity, the opportunity is too big to miss for companies to interact with their consumers. Another popular medium is entertainment news and magazines. The article communicates that with the use of regular updates you can engage with consumers. It is also important to consider the time of day and the occurrence of the updates to keep the material relevant. Branding should be a stage itself, the consistency of your brand will lead to effective communication. The brand needs to embody the company with a clear message. Your branding would need to be simple and straight to the point, they also need recognisable, and this will make brand recognition easier. Having a theme for your campaign is also imperative; this is the foundation to connecting your campaign through all media used. Effective integration is driven by regularity; complementing mediums will ensure integration is effective and in turn resulting in a successful campaign.