Regardless of the merits that the internet has made us less warm –hearted and more impersonal, the grim fact remains social media marketing services (social media marketing 12 essential tips for success http://t.co/qJmFCIqsK0)...
This article addresses the big question "why do i need to market my business on social media?" . The answer to this is - because we have all become social media addicts. Spreading brand awareness is one of the biggest benefits of signing up to social media. Social media gives access to communicate the vision of your business, what it stands for and it's ideas. This article says that no business can expect to survive and grow if it neglects social media. I agree with this statement and feel that if you don't take the leap and connect to these sites, you will fall behind competitors and be forgotten about. And after all, who brings out a phone book to find the number or address of a business anymore?
MediaPost Communications United Airlines Continues To 'Fly The Friendly Skies' MediaPost Communications "'Flyer-friendly' resonated in feedback from our customers and co-workers," said Tom O'Toole, United's senior vice president of marketing and...
Alysha Mackenzie's insight:
Tanya Irwin shows the power of an idea across an integration of media. The new brand campaign for United Airlines features the iconic 'fly the friendly skies' tagline. However, this has been re-interpreted for today’s travelers. United Airlines have used actual employees in there advertising and each advertisement highlights the service, technology and onboard features that the airline offers to its passengers. Throughout various channels - network, cable, radio, magazine, newspaper, out of home, digital advertising and social media, the powerful idea of 'friendly' is portrayed. Friendly is shown through ideas such as 'leg room friendly', 'Wi-Fi friendly', 'flyer friendly' and so on. I think this is a great campaign as it takes one clear message that the airline wants to be known for and broadcasts this through so many different channels.
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