Understanding Google
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How long will Google's magic last?

Eurocops say: “Don't be evil.” “GOOGLE is not a conventional company. We do not intend to become one,” wrote Larry Page and Sergey Brin, the search...
Trudi Shine's insight:

This article dates from 2/12/10 and provides a facsinating insight and discussion on Google's strategies and future prospects.

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AdWeek profiles this project (The Googlization of Everything)

AdWeek profiles this project (The Googlization of Everything) | Understanding Google | Scoop.it
Trudi Shine's insight:

Interesting historical look back at Siva Vaidhyanathan's work where back in 2007 he poses important questions such as these: What does the world look like through the lens of Google?; How is Google's ubiquity affecting the production and dissemination of knowledge?; and how has the corporation altered the rules and practices that govern other companies, institutions, and states?

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Googled: An Excerpt From Ken Auletta's New Book

Googled: An Excerpt From Ken Auletta's New Book | Understanding Google | Scoop.it
Googledby Ken Auletta
Trudi Shine's insight:

Auletta sums up with example of Calhoun, CEO of Nielsen said he wanted his company to "lean in," to embrace change; those who "lean out," he said, resist change. Companies that concentrate on defense "are frozen,"

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What Would Google Do? on sale today — BuzzMachine

What Would Google Do? on sale today — BuzzMachine | Understanding Google | Scoop.it
What Would Google Do? goes on sale today. Yay! You can buy it it (please) from Amazon, Barnes & Noble, or Borders. Here's the audiobook. I hope to continue...
Trudi Shine's insight:

Jeff Jarvis writes, "Owning pipelines, people, products, or even intellectual property is no longer the key to success. Openness is." Wow - what a fundamental and exciting change of paradigm.  

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