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Why User Generated Content (UGC) Is A Huge Opportunity For Brands

Why User Generated Content (UGC) Is A Huge Opportunity For Brands | Understanding eCommerce | Scoop.it
Find out how brands these days are using user generated content to manifest business opportunities.

...

It has been observed, that 64% of people are ‘highly likely’ to purchase something that included their input, combined with the 92% of people who rely upon other individuals they know while making a purchase decision. Over the last five years, there has been a 35% increase in user generated content, and 70% people feel most loyal to brands that listen to them.


Via Samu Tuomisto, Martin (Marty) Smith
Mike Doherty's insight:

Least expensive because advocates GIVE you their content. SEO Powerful because advocates make yoru pages come alive with comments, ideas, suggestions, contests, games and support. The sheer amount and diversity of UGC ontent can't be duplicated without spending millions.

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Martin (Marty) Smith's curator insight, September 13, 2013 4:46 PM

One of the most influential things I've read in several year sis David Edelman's

Branding In A Digital Age: Spending Money In All The Wrong Places
http://hbr.org/2010/12/branding-in-the-digital-age-youre-spending-your-money-in-all-the-wrong-places/
&

Aligning With The Consumer Decision Journey
http://hbr.org/web/ideas-in-practice/aligning-with-the-consumer-decision-journey

Read those two amazng posts and you see how the "consumer decision journey" has and is changing. Of course there is a HUGE opportunity for brands to cultivate, mine, curate and share User Generated Content if for no other reason than UGC is the least expensive and possibly most SEO valuable content.

Least expensive because advocates GIVE you their content. SEO Powerful because advocates make yoru pages come alive with comments, ideas, suggestions, contests, games and support. The sheer amount and diversity of UGC ontent can't be duplicated without spending millions.

Don't spend millions you don't need to spend (even if you have them). Tap the power of UGC and do what THEY tell, share, story and curate.

Laércio Bento's curator insight, September 16, 2013 10:27 AM

This is social media. Media is increasingly social. Companies will be more and more the receivers, no more issuers.

Understanding eCommerce
The success of Understanding eCommerce is directly connected to the success of our clients. Our clients may not have a full technical understanding of websites, code and search engine optimization but they should always be informed, understand the logic behind the design or SEO efforts and feel they can ask questions on any level of understanding. Our goal is to give clients websites and online stores that are simple to manage, so they can focus on growing their businesses. http://understandingecommerce.com/
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Pinterest's Hold On Retail - PYMNTS.com

Pinterest's Hold On Retail - PYMNTS.com | Understanding eCommerce | Scoop.it

Pinterest users are young, mobile and ready to shop. So how to marketers turn those facts into conversions? PYMNTS has the scoop here.

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17 ways your ecommerce business can beat Amazon

17 ways your ecommerce business can beat Amazon | Understanding eCommerce | Scoop.it
There are many reasons why someone might buy something on your ecommerce site, aside from the promise of free cake and endless Gifs of kittens yawning.
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Battle of the buy buttons: What does the social commerce hybrid mean for ... - The Drum

Battle of the buy buttons: What does the social commerce hybrid mean for ... - The Drum | Understanding eCommerce | Scoop.it

As sharing becomes the norm, social networks are incorporating e-commerce features to bring together consumers’ love of social with...

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For eBay, a new chapter begins - Fortune - Fortune

For eBay, a new chapter begins - Fortune - Fortune | Understanding eCommerce | Scoop.it
On Monday, eBay will separate from PayPal, and will start a new chapter as an independent company.
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New PayPal chief wants to make his company the universal payments platform

New PayPal chief wants to make his company the universal payments platform | Understanding eCommerce | Scoop.it

PayPal president Dan Schulman wants to make a payments platform that every merchant and consumer will use -- regardless of device.

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How To Win Like PayPal Co-founder Peter Thiel: Six Of His Rules for Business ... - Forbes

How To Win Like PayPal Co-founder Peter Thiel: Six Of His Rules for Business ... - Forbes | Understanding eCommerce | Scoop.it
Peter Thiel co-founded internet payments pioneer PayPal and big data consultancy Palantir Technologies and was an early investor in Facebook, in which he once held a 10% stake.
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4 Ecommerce Trends That Will Change The Rules For Online Stores

4 Ecommerce Trends That Will Change The Rules For Online Stores | Understanding eCommerce | Scoop.it

If you have thought e-commerce has finally reached its optimum point, you are certainly wrong. It is growing even bigger than you (or any re


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Pinterest makes a push into ecommerce with “Buy” button

Pinterest makes a push into ecommerce with “Buy” button | Understanding eCommerce | Scoop.it
Utilizing the massive quantity of visual content generated by 70 million users, Pinterest is working on launching a purchasing function that would allows users to buy items that have been pinned on the site.
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The LinkedIn Publishing Platform: 10 Ways to Crush It | OkDork.com

The LinkedIn Publishing Platform: 10 Ways to Crush It | OkDork.com | Understanding eCommerce | Scoop.it
We analyzed 3,000 top performing LinkedIn Publishing posts to see what makes them tick. These are the results.
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PayPal's “Bill Me Later” Service Becomes “PayPal Credit,” As ...

PayPal's “Bill Me Later” Service Becomes “PayPal Credit,” As ... | Understanding eCommerce | Scoop.it

Touting its increasing focus on credit products for both consumers and small businesses, PayPal today announced it is rebranding its Bill Me Later service as..

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7 E-Commerce Trends to Watch in 2015

7 E-Commerce Trends to Watch in 2015 | Understanding eCommerce | Scoop.it
Here's what you need to know to attract more shoppers to your website next year.
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Mobile Search Will Surpass Desktop in 2015 - eMarketer

Mobile Search Will Surpass Desktop in 2015 - eMarketer | Understanding eCommerce | Scoop.it
2015 will see mobile search reach the tipping point as the majority of spend, organic traffic and paid clicks comes from smartphones and tablets—surpassing traditional desktop/laptop search activity.

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The Five Ways Mobile Is Changing Commerce - PYMNTS.com

The Five Ways Mobile Is Changing Commerce - PYMNTS.com | Understanding eCommerce | Scoop.it
Judging by the headlines, the Grinch descended from Mt. Crumpit on Black Friday and stole Christmas - or at least the shoppers that would make Christmas merry
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From Desktop to Thumbtop: A Sneak Glimpse of E-commerce in 2016 - Forbes

From Desktop to Thumbtop: A Sneak Glimpse of E-commerce in 2016 - Forbes | Understanding eCommerce | Scoop.it
As history has taught us about media and technology in the past, with the introduction of any new technology, we’ll always have the initial hype and scare that life, as we know it will never be the same.
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Pinterest Dips Into Ecommerce - Business 2 Community

Pinterest Dips Into Ecommerce - Business 2 Community | Understanding eCommerce | Scoop.it
Already generating significant referral traffic to leading ecommerce platforms like Shopify, Pinterest plans to add a new feature to become even more involved in ecommerce – and we couldn’t be mo…
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PayPal launches today with a market cap larger than eBay - Fortune

PayPal launches today with a market cap larger than eBay - Fortune | Understanding eCommerce | Scoop.it
They're trending in opposite directions.
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eBay and PayPal officially part ways today - Engadget - Engadget

eBay and PayPal officially part ways today - Engadget - Engadget | Understanding eCommerce | Scoop.it
eBay and PayPal are (probably) never ever getting back together.
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How Google Could Change Online Shopping With 1 Button

How Google Could Change Online Shopping With 1 Button | Understanding eCommerce | Scoop.it
The company is launching buy buttons for its search results
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12 Mistakes that Leave your E-Commerce Sites Dead and Buried

12 Mistakes that Leave your E-Commerce Sites Dead and Buried | Understanding eCommerce | Scoop.it
Visualize the following scenario:
You are all set to buy a product online. Your eyes are meticulously studying the varied features of the product and your credit card is out within minutes.
You enter your credit number once.
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PayPal Gears Up with Deep Learning to Fight Cybercrime

PayPal Gears Up with Deep Learning to Fight Cybercrime | Understanding eCommerce | Scoop.it
Technological advancement is, for the most part, a wonderful thing. But as technology becomes more sophisticated, so does crime. Thankfully however, so do the methods to counter such menaces.

Hui W
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2015: The Rise of Ecommerce and Demise of Traditional Online Advertising - Techvibes.com

2015: The Rise of Ecommerce and Demise of Traditional Online Advertising - Techvibes.com | Understanding eCommerce | Scoop.it
In 2015 software as a service (or SaaS) ecommerce platforms will increase the number of ecommerce shops online. This increase

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Apple Pay is Poised to Overpower PayPal in Mobile Payments - MainStreet

Apple Pay is Poised to Overpower PayPal in Mobile Payments - MainStreet | Understanding eCommerce | Scoop.it
The "I left my wallet at home" excuse may not work much longer.
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eCommerce Trends and Predictions for 2015

eCommerce Trends and Predictions for 2015 | Understanding eCommerce | Scoop.it
Showrooming continues to increase in importance for the retail industry, but not in the way many businesses initially feared.

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Jeff Domansky's curator insight, December 19, 2014 9:59 AM
Showrooming continues to increase in importance for the retail industry, but not in the way many businesses initially feared.
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A Complete Guide to Setting up Google Analytics for Your Ecommerce Website

A Complete Guide to Setting up Google Analytics for Your Ecommerce Website | Understanding eCommerce | Scoop.it
Sometimes the thought of setting up Google Analytics can seem a little daunting,, especially if you are not familiar with the process.

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Marco Favero's curator insight, December 16, 2014 9:33 AM

aggiungi la tua intuizione ...

EcomOuttakes's curator insight, December 16, 2014 6:40 PM

Just read another great article on the same topic: http://www.ecommercepartners.net/blog/google-analytics-to-boost-sales.html

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Top 10 Power Tools To Double Your Email Marketing List For 2015 - Business 2 Community

Top 10 Power Tools To Double Your Email Marketing List For 2015 - Business 2 Community | Understanding eCommerce | Scoop.it
Email marketing isn’t a field of dreams: you don’t simply add a form to your site and gain 200,000 readers overnight. To truly build your audience, and your business, you need to take a few extra…
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