Understanding eCommerce
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Understanding eCommerce
The success of Understanding eCommerce is directly connected to the success of our clients. Our clients may not have a full technical understanding of websites, code and search engine optimization but they should always be informed, understand the logic behind the design or SEO efforts and feel they can ask questions on any level of understanding. Our goal is to give clients websites and online stores that are simple to manage, so they can focus on growing their businesses. http://understandingecommerce.com/
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From Online Vendor to Brick-and-Mortar Store 

From Online Vendor to Brick-and-Mortar Store  | Understanding eCommerce | Scoop.it

From Online Vendor to Brick-and-Mortar Store Online vendors have come to dominate the way in which people buy. Physical store front.

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Tapping Into Mobile Ecommerce [Infographic]

This infographic details the cloud-powered mobile ecommerce boom and some advice to help you win the click.

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Future Earth It Blog: Effective B2B Marketing Strategies for Online Businesses

Future Earth It Blog: Effective B2B Marketing Strategies for Online Businesses | Understanding eCommerce | Scoop.it

The business-to-business phase of ecommerce is huge; in 2014 alone it banked $1 trillion in sales, and it shows no signs of deceleration.


To take advantage of this ever-growing sector, we’ve force along our brightest minds from...

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6 Ways to Execute an Ecommerce Video Strategy to Increase Your Sales

6 Ways to Execute an Ecommerce Video Strategy to Increase Your Sales | Understanding eCommerce | Scoop.it

Video is an integral part of an effective ecommerce marketing strategy.

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Review of the Year: Retail technology and ecommerce trends

Review of the Year: Retail technology and ecommerce trends | Understanding eCommerce | Scoop.it

In a year of personalisation, mobile payment and drones, we look back at some of the biggest innovations in retail technology in 2015.

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RetailWire Discussion: Do the 2015 holidays point to a bigger future for e-commerce?

RetailWire Discussion: Do the 2015 holidays point to a bigger future for e-commerce? | Understanding eCommerce | Scoop.it

RetailWire Discussion: It may be true that online shopping will never replace stores, but for the first several days of the 2015 holiday shopping season the retailing world got a glimpse of what it would be like if it did.

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Story of the 2015 Holiday Season: Mobile is Eating Brick-And-Mortar Retail

Story of the 2015 Holiday Season: Mobile is Eating Brick-And-Mortar Retail | Understanding eCommerce | Scoop.it

We’re now in the thick of the 2015 online holiday shopping season, and the shopping dynamics this year are as interesting as ever.

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Retarget Lost Customers During the Holiday Season to Drive Sales

Retarget Lost Customers During the Holiday Season to Drive Sales | Understanding eCommerce | Scoop.it

Re-engage lost customers this holiday season to drive more revenue for your ecommerce business.

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The Anatomy of a Successful eCommerce Site

The Anatomy of a Successful eCommerce Site | Understanding eCommerce | Scoop.it

The eCommerce industry has become a gold mine of opportunity in the modern world.

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Three E-Commerce Tips For SMBs

Three E-Commerce Tips For SMBs | Understanding eCommerce | Scoop.it

Online shopping is now the preferred way for many consumers to purchase goods. While major retailers are doubling down on efforts to cultivating a thr...

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SEO - Image Optimization Tips to Improve Business ROI

SEO - Image Optimization Tips to Improve Business ROI | Understanding eCommerce | Scoop.it

Image Optimization Tips for eCommerce Online Business. Improve your Optimize Your Web Images to Maximize Traffic and Sales... SEO Image Optimize Service…

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Predicting the biggest ecommerce trends in 2016

Predicting the biggest ecommerce trends in 2016 | Understanding eCommerce | Scoop.it

Hiya everyone, we've got more 2016 predictions for you, this time in all-new ecommerce flavour.

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7 Quick Changes to Boost Ecommerce Conversions

7 Quick Changes to Boost Ecommerce Conversions | Understanding eCommerce | Scoop.it

“How do I boost conversions?” It’s often the number one question from smaller online retailers.
The question has potentially thousands of answers, and there is no ...

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3 Reasons Customers Abandon Their Shopping Carts, And How To Stop It

Abandoned shopping carts are the bane of ecommerce stores. Here are three reasons customers abandon their shopping carts without purchase, and some steps you can take to address them.

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How to engage with your B2B customer | Unilog

How to engage with your B2B customer | Unilog | Understanding eCommerce | Scoop.it

More and more B2B customers are now using digital channels ecommerce, and are looking for the same personal touch and personalized experience offered by B2C.

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4 Simple eCommerce Mistakes Cost Us $200,000: Don't Let Them Happen to You

4 Simple eCommerce Mistakes Cost Us $200,000: Don't Let Them Happen to You | Understanding eCommerce | Scoop.it

Why a $350 site beat our beautiful $200,000 online store, and the lessons we learned from our missteps. Don't make the same mistakes!

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How Blogger Outreach Can Help You Grow Your Ecommerce Business – Shopify

How Blogger Outreach Can Help You Grow Your Ecommerce Business – Shopify | Understanding eCommerce | Scoop.it

It's hard to do things alone. Especially complicated things like growing an ecommerce business. When it comes to selling online, the more friends you have the b

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The trends driving 2015 holiday shopping - Ecommerce - BizReport

The trends driving 2015 holiday shopping - Ecommerce - BizReport | Understanding eCommerce | Scoop.it

The National Retail Federation has predicted the 2015 holiday shopping season will push $70 billion in online sales. Here are three trends that may help retailers ensure they are getting enough exposure to bring customers to their virtual doors.

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Mobile Consumer Spending: Big Data Insights for Holiday Retailers

Mobile Consumer Spending: Big Data Insights for Holiday Retailers | Understanding eCommerce | Scoop.it

Ecommerce Quarterly shows increases in tablet and smartphone shopper traffic, with insight on which consumers convert best across the US. Publisher Monetate offers best practices from their analysis of over 100 million online shopping sessions.

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How-To Expand Your Ecommerce Business Into Global Markets Easily

How-To Expand Your Ecommerce Business Into Global Markets Easily | Understanding eCommerce | Scoop.it

Learn how to expand your ecommerce business globally through this how-to guide, and start generating revenue online.

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20+ Best Ecommerce Personalization Tips and Tools to Get You Started

20+ Best Ecommerce Personalization Tips and Tools to Get You Started | Understanding eCommerce | Scoop.it

This article presents how the top online stores use ecommerce personalization to improve their sales and conversions.

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4 Tips for Breaking Into an Industry You Know Nothing About

4 Tips for Breaking Into an Industry You Know Nothing About | Understanding eCommerce | Scoop.it

How this couple successfully founded an ecommerce startup without knowing the first thing about high-end retail.

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Content Marketing for Ecommerce Websites: 3 Strategies to Lead The Game

Content Marketing for Ecommerce Websites: 3 Strategies to Lead The Game | Understanding eCommerce | Scoop.it

The most successful ecommerce companies already know the simple truth – sassy product descriptions and big juicy product images are not enough to land a sale.

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3 Ways to Use ‘Haul’ Videos in Ecommerce Marketing

3 Ways to Use ‘Haul’ Videos in Ecommerce Marketing | Understanding eCommerce | Scoop.it

According to Google, about 40 percent of shoppers who watch “haul” videos — which are a sort of show-and-tell for shoppers — will go to ...

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5 Unusual and Effective Ecommerce Pricing Strategies

5 Unusual and Effective Ecommerce Pricing Strategies | Understanding eCommerce | Scoop.it

Most online retailers set pricing using the cost-plus or the value-based method. While these work well, there are several other ways to price products. Here ...

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