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Scooped by Genevieve Walsh
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New Emotional Analytics Provider, BehaviorMatrix, Conducts Largest Oncology Blog Study in History

New Emotional Analytics Provider, BehaviorMatrix, Conducts Largest Oncology Blog Study in History | Understanding Consumer Purchasing Behavior with Emotional Analytics | Scoop.it
Last week, at the 12th Annual ePharma Summit in New York City, Philadelphia based BehaviorMatrix, presented results of the world’s first emotional analytics study around cancer from the point of view of the Oncology Blogosphere.
Genevieve Walsh's insight:

Understanding the emotions behind consumer behavioral patterns is possible using this new analytical tool. Though the medical and pharmaceutical communities are targeted in this specific study, the science is superlative and translates to fit into any industry marketer’s tool belt.  

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Rescooped by Genevieve Walsh from Metaglossia: The Translation World
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Exploring the Intersection of Big Data and Machine Translation - TAUS - Enabling better translation

Exploring the Intersection of Big Data and Machine Translation - TAUS - Enabling better translation | Understanding Consumer Purchasing Behavior with Emotional Analytics | Scoop.it
The words “Big Data” are two of the most interesting, and at times misunderstood, in our global digital universe. They have unique meanings and context to different governments, academics, companies, technologies, and our social experiences.

Via Charles Tiayon
Genevieve Walsh's insight:

Understanding "Big Data" and how you can grab insights that will help build your business

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