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Smart Cities Council adds four companies to roster of partners

Smart Cities Council adds four companies to roster of partners | Understanding Consumer Purchasing Behavior with Emotional Analytics | Scoop.it
WASHINGTON, DC, May 13, 2014 -- The Smart Cities Council, an industry coalition to improve the livability, workability and sustainability of cities across the globe, has added BehaviorMatrix, Camgian Microsystems, Imex Systems, and Neptune Technology Group to its roster of partners. The Smart Cities Council develops targeted resources for core city departments and functions, including water and wastewater, environment, economic development, energy, health and human services, public safety and security, transportation, and waste. Based on their areas of expertise, project teams from lead partner companies contribute to Council resources, including tools for citizen engagement, financing and procurement, and policy framework and roadmapping, as well as resources such as the SCC Readiness Guide, case studies, website content, and white papers. Here is further information on the Council's four recently-added companies: BehaviorMatrix provides customized data and analysis services that allow cities to listen to their citizens. The company identifies and measures human emotion in digital media and converts it into quantitative actionable insights, allowing cities to understand what problems are of priority for their citizens as well as identify trends and controversies early. (Improving and easing communication between residents and city leaders is a foundational component to creating smart cities.) Camgian develops low-power IoT sensor technologies that provide critical data and analytics about the environmental conditions surrounding a specific infrastructure or city, such as energy consumption, humidity and luminosity. This technology enables users to access the data in real-time, ensuring that all information is accurate and up-to-date. (Employing technologies, such as sensors, provide valuable analytics to city leaders and allow them to assess efficiencies and prioritize areas for infrastructure improvements.) Imex Systems, an IT Services and Technology Solutions Provider, specializes in innovative solutions for the public sector across Canada, the U.S. and Japan, while expanding into the Middle East and Africa. The company provides tools for governments to improve their internal operations, reduce costs, and deliver digital and mobile services to citizens quickly and easily. Neptune Technology Group specializes in metering and data management. The company is built on a deep understanding of the needs of the water utility and the thoughtful use of technology to address its customers' most pressing issues. Confronted with and driven by the trends of accelerated population growth and increasingly constrained resources, cities will seek new strategies and tools to build strong economic centers, while accommodating the influx of people drawn to cities to live and work. The Council aims to equip city leaders with fresh approaches to policy, governance, development, and technology. In addition to the Council's extensive list of partners, over six dozen top universities, national laboratories, standards bodies, climate advocacy groups, and development banks also provide expertise. Currently, the Council has over two dozen leading companies committed to the Smart Cities effort, including IBM, Bechtel, Grid2020, MasterCard, and Microsoft. See also:
Genevieve Walsh's insight:

The goal of the SmartCities Council is to help cities operate more effectively, promote sustainability and ultimately help humans connect with each other and the resources they need to enrich their lives.

 

Recently, BehaviorMatrix, a behavioral analytics company out of Philadelphia, partnered with SmartCities Council to help promote ease of collaboration between local governments and their citizens.

 

BehaviorMatrix has the patented ability to look at disparate textual data sets and analyze them topically and for emotion and behavioral drivers.  This is very exciting! Emotional meta data can be used to add a robust psychographical element to a traditionally flat demographic citizen profile.

 

Using rich social forum and blog collaboration, BehaviorMatrix helps give citizens a voice. This innovation assists in the development of models that can help promote the needs of everyday people not just the politicians. 

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Aereo Ruling Boosts Broadcast Stocks | Broadcasting & Cable

Aereo Ruling Boosts Broadcast Stocks | Broadcasting & Cable | Understanding Consumer Purchasing Behavior with Emotional Analytics | Scoop.it
Genevieve Walsh's insight:

A recent Supreme Court ruling against, Aereo, a television streaming service, stated that they had violated copyright laws by capturing broadcast signals on miniature antennas and delivering them to subscribers for a fee. 


Media and broadcasts companies including CBS, media company most dependent on its broadcast network, NBC (owned by Comcast), and Gray Television a broadcast stock saw significant gains as well.


The greatest implication had the Supreme Court not rule in favor of broadcasters and affiliates who depend on networks for primetime programming include the potential loss of retransmission fees and  increased program costs would have weakened credit profiles. 

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Smart Cities Council adds four companies to roster of partners

Smart Cities Council adds four companies to roster of partners | Understanding Consumer Purchasing Behavior with Emotional Analytics | Scoop.it
WASHINGTON, DC, May 13, 2014 -- The Smart Cities Council, an industry coalition to improve the livability, workability and sustainability of cities across the globe, has added BehaviorMatrix, Camgian Microsystems, Imex Systems, and Neptune Technology Group to its roster of partners. The Smart Cities Council develops targeted resources for core city departments and functions, including water and wastewater, environment, economic development, energy, health and human services, public safety and security, transportation, and waste. Based on their areas of expertise, project teams from lead partner companies contribute to Council resources, including tools for citizen engagement, financing and procurement, and policy framework and roadmapping, as well as resources such as the SCC Readiness Guide, case studies, website content, and white papers. Here is further information on the Council's four recently-added companies: BehaviorMatrix provides customized data and analysis services that allow cities to listen to their citizens. The company identifies and measures human emotion in digital media and converts it into quantitative actionable insights, allowing cities to understand what problems are of priority for their citizens as well as identify trends and controversies early. (Improving and easing communication between residents and city leaders is a foundational component to creating smart cities.) Camgian develops low-power IoT sensor technologies that provide critical data and analytics about the environmental conditions surrounding a specific infrastructure or city, such as energy consumption, humidity and luminosity. This technology enables users to access the data in real-time, ensuring that all information is accurate and up-to-date. (Employing technologies, such as sensors, provide valuable analytics to city leaders and allow them to assess efficiencies and prioritize areas for infrastructure improvements.) Imex Systems, an IT Services and Technology Solutions Provider, specializes in innovative solutions for the public sector across Canada, the U.S. and Japan, while expanding into the Middle East and Africa. The company provides tools for governments to improve their internal operations, reduce costs, and deliver digital and mobile services to citizens quickly and easily. Neptune Technology Group specializes in metering and data management. The company is built on a deep understanding of the needs of the water utility and the thoughtful use of technology to address its customers' most pressing issues. Confronted with and driven by the trends of accelerated population growth and increasingly constrained resources, cities will seek new strategies and tools to build strong economic centers, while accommodating the influx of people drawn to cities to live and work. The Council aims to equip city leaders with fresh approaches to policy, governance, development, and technology. In addition to the Council's extensive list of partners, over six dozen top universities, national laboratories, standards bodies, climate advocacy groups, and development banks also provide expertise. Currently, the Council has over two dozen leading companies committed to the Smart Cities effort, including IBM, Bechtel, Grid2020, MasterCard, and Microsoft. See also:
Genevieve Walsh's insight:

The goal of the SmartCities Council is to help cities operate more effectively, promote sustainability and ultimately help humans connect with each other and the resources they need to enrich their lives.

 

Recently, BehaviorMatrix, a behavioral analytics company out of Philadelphia, partnered with SmartCities Council to help promote ease of collaboration between local governments and their citizens.

 

BehaviorMatrix has the patented ability to look at disparate textual data sets and analyze them topically and for emotion and behavioral drivers.  This is very exciting! Emotional meta data can be used to add a robust psychographical element to a traditionally flat demographic citizen profile.

 

Using rich social forum and blog collaboration, BehaviorMatrix helps give citizens a voice. This innovation assists in the development of models that can help promote the needs of everyday people not just the politicians. 

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Break Grammar Rules on Websites for Clarity

Break Grammar Rules on Websites for Clarity | Understanding Consumer Purchasing Behavior with Emotional Analytics | Scoop.it
Web writing differs from print writing to emphasize scannability. Some traditional writing guidelines are worth breaking if they improve fast comprehension.
Genevieve Walsh's insight:

 

 

Break grammar rules to increase the deliverability, impact and clarity of your messaging.

 

Fragmenting short concise sentences is better for message deliverability.

 

Depending on your audience, or brand voice, choppy and grammatically incorrect statements are acceptable and can add to the scanability of your site or interactive content.

 

People are impatient. We want the ability to briefly analyze a message and instantly get the gist of it.

 

Amazing article put out by the Nielson Norman Group – The Grand Dad of Evidence based User Experience and Usability Research.

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Pixolution Studios's curator insight, April 19, 1:05 PM

 "I'm a loner Dottie. A rebel..." - Pee Wee Herman  Customers often reward rebels.  | @scoopit via @GenevieveWalsh3 http://sco.lt/...

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UX Recorder - Screen Recording App for iPad & iPhone

UX Recorder - Screen Recording App for iPad & iPhone | Understanding Consumer Purchasing Behavior with Emotional Analytics | Scoop.it

Ever wanted to perform mobile usability testing on with an Apple iPad or iPhone? Now you can without having to jailbreak you iOS device.

 

Foraker Labs in Boulder, Colorado, have developed an app that allows you to do screen recordings on a iOS device. Not only does the app record the screen, but it also records audio, and it uses the front facing camera to also record the user.

Genevieve Walsh's insight:

What a great tool for usability testing and UX designers. You can see it in the data, but it's even better to see how the user is actually experiencing it!

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BehaviorMatrix Issued Groundbreaking Foundational Patent for Advertising Platforms

BehaviorMatrix Issued Groundbreaking Foundational Patent for Advertising Platforms | Understanding Consumer Purchasing Behavior with Emotional Analytics | Scoop.it
Applied behavior analytics company BehaviorMatrix, LLC, announced today that it was granted a groundbreaking foundational patent by the United States Patent and Trademark Office (U
Genevieve Walsh's insight:

BehaviorMatrix has patented the most advanced sentiment and emotional analytics platform on the market. They are the first and only company to patent the process of combining computational linguistics, market research and behavioral psychology for their application to advertising, targeting, ethnographic profiling, segmentation and message curation.

This is the next generation of marketing metrics. The age of gut instinct and guesswork is gone. BehaviorMatrix can now measure, track, monitor and graph behavioral drivers and segment groups by intention and perception around subjects, brands, candidates etc. Send them a message at www.behaviormatrix.com/contact and find out how they can help your brand reach the next level

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Why the Nate Silvers of the World Don't Know Everything | Wired Business | Wired.com

Why the Nate Silvers of the World Don't Know Everything | Wired Business | Wired.com | Understanding Consumer Purchasing Behavior with Emotional Analytics | Scoop.it
The reason the number-loving quants win is they're almost always right. But what happens after they win is not always the data-driven paradise they and their boosters expect.
Genevieve Walsh's insight:

What an interesting article! Quantitative scientists can’t always produce the right answer as human beings are unpredictable and catch onto trends. Prediction that is aided by human intervention and good old-fashioned instinct works best. In other words, mathematical algorithms are right most of the time, but they do require some human, subjective, qualitative intervention to improve predictions. Human intervention and influence is a big part of the problem.

 

As we’ve seen in the past, especially in the financial industry, quantitative techniques and algorithms written to maximize profit, allowed banks to operate on extremely high levels of debt and ultimately caused the 2008 catastrophe.

 

This artile also highlights the fact that the longer we run things based on a predictive model the more likely we are to create a system that encourages cheating. There are positive and negative applications for predictive analysis in every facet of society. Utilizing democratic control over how insights are applied can help to aid in the reduction of potential victimization of the system we're trying to improve and the people we’re trying to protect.

 

 

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Hadoop creator: 'Google is living a few years in the future and sending the rest of us messages' | ZDNet

Hadoop creator: 'Google is living a few years in the future and sending the rest of us messages' | ZDNet | Understanding Consumer Purchasing Behavior with Emotional Analytics | Scoop.it
The co-creator of the Hadoop distributed computing platform on how Google's systems of today are shaping the business systems of tomorrow.
Genevieve Walsh's insight:

Spanner, which Google released last year, is a worldwide distributed database that allows global data centers to keep in sync without slowing down.

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Understanding Audience Emotion to Elicit Higher Levels of Interest and Engagement

Understanding Audience Emotion to Elicit Higher Levels of Interest and Engagement | Understanding Consumer Purchasing Behavior with Emotional Analytics | Scoop.it
Pharmaceutical marketers seek to understand patient journeys, and those journeys are often full of emotions. Emotions (like Fear, Apprehens
Genevieve Walsh's insight:

Emotion alters each patient’s journey and drives them to formulate the choices they make. Emotion is a new cohort that can enhance your demographic profiling efforts and bring your targeting to the next level. Contact me for more information on how to apply this patented science. 

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The importance of Neutral Class in Sentiment Analysis | DatumBox

The importance of Neutral Class in Sentiment Analysis | DatumBox | Understanding Consumer Purchasing Behavior with Emotional Analytics | Scoop.it
Sentiment Analysis (detecting document's polarity, subjectivity and emotional states) is a difficult problem and several times I bumped into unexpected and
Genevieve Walsh's insight:

Many times, in sentiment analytics, neutral sentences of text are looked at as being less informative and are often filtered out to focus on more extreme expressions. Identifying and analyzing individuals who represent those who are "on the fence" or characterize the “swing” vote, may be the most valuable. Digging deeper to the detailed nuances of this segment’s behaviors, lifestyles, attitudes and emotions helps you to message more effectively. Look at your neutrals to convert an indifferent and bored consumer to an engaged and enthusiastic consumer.

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'Please, Tell Us More.' Columnist Al Lewis finds out what a big data miner knows about him.

'Please, Tell Us More.' Columnist Al Lewis finds out what a big data miner knows about him. | Understanding Consumer Purchasing Behavior with Emotional Analytics | Scoop.it
Columnist Al Lewis finds out what AboutTheData.com knows about him.
Genevieve Walsh's insight:

Combining new data sources, likes and dislikes, and habits of consumers is the key to experiential marketing. Acxiom is the first consumer-data aggregator to let people look at what it has gathered. This is really excited and I would love to take a look at what my file says about me.

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Agencies hot for big data, but plans, resources are lacking -- GCN

Agencies hot for big data, but plans, resources are lacking -- GCN | Understanding Consumer Purchasing Behavior with Emotional Analytics | Scoop.it
Big data can save government $500 billion with the right technology in place, but most IT execs say their agencies lack an adequate strategy, a MeriTalk survey finds.
Genevieve Walsh's insight:

Federal applications for sentiment and perceptual analytics exist, especially in areas of public health and disaster planning.

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What is Personal Data and How Much Personal Data Exists? | MIT Technology Review

What is Personal Data and How Much Personal Data Exists? | MIT Technology Review | Understanding Consumer Purchasing Behavior with Emotional Analytics | Scoop.it
As digital data expands, anonymity may become a mathematical impossibility. (Relationship between #BigData &privacy becoming increasingly complex - is privacy possible in this new world?
Genevieve Walsh's insight:

The greater the amount of personal data that you make available on the web, the more informative it becomes to marketers and data miners like, Acxiom.

 

Acxiom, who just signed a collaborative deal with Facebook, collects data on what was previously thought of as "personal information"—our name, address, and credit card records to build “summarized indicators of lifestyle, interests and activities.”  Today, brokers like Acxiom, are considered somewhat old-fashioned compared with Internet companies like Facebook.

 

The scary thing is that Acxiom holds an average of 1,500 pieces of information on more than 500 million consumers around the world. Imagine what they will be able to do with the real time data that Facebook collects.

 

We are coming to the point that if the commercial incentives to mine the data are in place, anonymity of any kind may be “algorithmically impossible,” says Princeton University computer scientist Arvind Narayanan.

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Behavioral and Emotional Analytics Leader, BehaviorMatrix, LLC, Names John Repko as President | Virtual-Strategy Magazine

Behavioral and Emotional Analytics Leader, BehaviorMatrix, LLC, Names John Repko as President | Virtual-Strategy Magazine | Understanding Consumer Purchasing Behavior with Emotional Analytics | Scoop.it
Repko to speak about the power of emotional analytics this week at the Sentiment Analysis Innovation Summit in San Francisco. | Virtual Strategy Magazine is an online publication devoted entirely to virtualization technologies.
Genevieve Walsh's insight:

Interesting topics and innovations at #SASF and #SMWA with fresh eyes and ears - Stay tuned for more speakers and topics after lunch @nickelodeontv @ebay

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ePharma Summit: Digital Patient Journey and Applications for Emotional Analysis in Pharma Marketing

ePharma Summit: Digital Patient Journey and Applications for Emotional Analysis in Pharma Marketing | Understanding Consumer Purchasing Behavior with Emotional Analytics | Scoop.it
Genevieve Walsh's insight:
Sentiment analytics, the clustering of human expression into narrow terms of like, apathy and dislike, and traditional market research is filtered and heavily removed from the emotion that fuels human expression. These techniques lack in predictive aptitude, create a tunnel-like view of the world, and limit one's ability to take any practical and proactive action. It's tough to combat “dislike” of a brand, especially if you don't understand the specifics of what is disliked, but tracking campaign impact on specific emotions like excitement, admiration and anger, in key channels by demographic, gives marketers more definitive guides into how to optimize of message impact. The following article explores how pharma marketers are using emotional analytics during pre-launch, launch and active campaigns to understand emotion, confusion around brand and educational messaging, competitive strengths and weaknesses, channel penetration, patient journey and what fuels engagement.
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5 Things Wrong With These New Veet Commercials, From Minor to Egregious

5 Things Wrong With These New Veet Commercials, From Minor to Egregious | Understanding Consumer Purchasing Behavior with Emotional Analytics | Scoop.it
Veet, the hair-removal brand, has a new ad campaign out from Havas Worldwide with the theme "Don't risk dudeness." Three ads feature women who turn into hairy, overweight men (actually, the same hairy, overweight man) because they "shaved yesterday." A lover is disgusted, a nail technician is appalled, and a taxi driver re
Genevieve Walsh's insight:

It's a shame that advertisers continue to pray upon a woman's insecurities to sell product. Can't Havas they think of something more creative? These ads are rude and juvenile and not only degrade women, but they may also be offensive to some men. To imply that men are so shallow that they're disgusted by a woman with 12 hour shadow on her legs is obnoxious and irresponsible. Maybe younger generations are becoming shallow, insensitive, and borderline sociopathic to a certain extent, but do ads like this really help brands sell more products?

 

Ad firms should be hiring creative and innovative talent. Maybe it’s a cultural thing, where many agencies are churn and burn and filled with juvenile, immature, half drunk, man boys styles and themes seem be so repetitive. Is it so difficult to come up with an original campaign for your clients? Are agencies afraid to try something new? Deferring to tried and true, cliché themes seems to be the trend but are clients such as Veet getting what they’ve paid for? Do they not test market things like this? I don't personally find this offensive, but I do find it un-original, uncreative and stupid. I'm sure that this campaign cost Veet several hundred thousand dollars to produce this trash.

 

I have never been able to use chemicals like Nair or Veet to remove hair from my body. Not only do I think it's uncomfortable to use, it also causes a rash to form. Even if I didn’t have difficulty using this particular product, this commercial would make me distrust this brand even more.

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What do you really mean? Marketers aim to better understand your social-media posts.

What do you really mean? Marketers aim to better understand your social-media posts. | Understanding Consumer Purchasing Behavior with Emotional Analytics | Scoop.it
Behavior analysis aims to get at the nuances of people's social-media posts.
Genevieve Walsh's insight:

Companies like @BehaviorMatirx are helping marketers to understand the subtle nuances of emotion found in blogs, forums, tweets, articles and statuses. They take this unstructured, ,disparate data and summarize it in reports and visualizations that help marketers  understand how to apply this data to strategy. Emotion seems may replace sentiment. Users find sentiment analysis to be too vague and in- actionable and most sentiment firms don't understand what marketers need to do their jobs better. BehaviorMatrix seems to be on the right track.

 

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Pixolution Studios's comment, April 19, 1:09 PM
Thanks for introducing our firm to this tool. We will look into introducing this type of information to our clients.
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How Chipotle transformed itself by upending its approach to management

How Chipotle transformed itself by upending its approach to management | Understanding Consumer Purchasing Behavior with Emotional Analytics | Scoop.it
During a busy lunch rush at a typical Chipotle restaurant, there are 20 steaks on the grill, and workers preparing massive batches of guacamole and seamlessly swapping out pans of ingredients. Compared to most fast-food chains, Chipotle favors human skill over rules, robots, and timers. Every employee can work in the kitchen and is expected to adjust...
Genevieve Walsh's insight:

Chipotle is known for super fast thru -put rates and great food that's fresher than others in its category, but did you know that some of Chipotle's managers are making 100K a year?

 

Chipotle has created a culture that rewards hard work and they promote from within. Their research shows that a common element in the best performing stores was a manger who had risen up from crew. Since its IPO in 2006, Chipotle’s growth has been exceptional. Sales have increased from $826 million that year to $3.2 billion last year. And the company had 9.3% growth in comparable store sales last quarter.


Executives at Chipotle attribute this fast growth and success to their culture. They emphasize and appreciate qualities such as honesty, conscientiousness, happiness and hospitality. Great business model!

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Google announces 'smart' contact lenses that monitor glucose levels

Google announces 'smart' contact lenses that monitor glucose levels | Understanding Consumer Purchasing Behavior with Emotional Analytics | Scoop.it
Google has announced that it is testing a prototype for a contact lens that would help people with diabetes manage their disease.
Genevieve Walsh's insight:

With the glucose monitoring devices market being expected to grow to more than $16 billion by the end of this year, Google wants a peice. Talk about ease of use! But don't worry too much yet pharma, its still only a prototype and much R&D is needed before it's pushed out to the public.

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How Emotions Influence What We Buy

How Emotions Influence What We Buy | Understanding Consumer Purchasing Behavior with Emotional Analytics | Scoop.it
The emotional core of consumer decision-making
Genevieve Walsh's insight:

When we are confronted with a decision, emotions based on our previous, related experiences help us to evaluate our options. These emotions create preferences which lead to our decision. Positive emotions around a brand are associated with higher levels of brand loyalty and engagement. As consumers, we attribute powerful mental  representations of a brand giving it personality characteristics like we would with another person. Do you know what your brand's personality looks like in the eyes of consumers?

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In Layman's Terms, how does Naive Bayes work?

In Layman's Terms, how does Naive Bayes work? | Understanding Consumer Purchasing Behavior with Emotional Analytics | Scoop.it
Answer (1 of 3): Candy Selection

On the outskirts of Mumbai, there lived an old Grandma, whose quantitative outlook towards life had earned her the moniker Statistical Granny.
Genevieve Walsh's insight:

Here is a really simple example of how Baye's Theory works for the non-mathematical marketing folks out there. Understanding statistical variance is becoming more and more important for effective marketing strategies.

 

Variable analytics help marketers take the guess work out of creative messaging and targeting. This story is really great and worth reading even if you’re not interested in increasing marketing effectiveness and target influence maximization.

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Amazon Reveals Surprise on 60 Minutes: Delivery Drones

Amazon Reveals Surprise on 60 Minutes: Delivery Drones | Understanding Consumer Purchasing Behavior with Emotional Analytics | Scoop.it
Retailers are in a race for same-day delivery, and Amazon has just taken it to another level. On the 60 Minutes newsmagazine program, Amazon CEO Jeff Bezos unveiled delivery drones that will fly through the air to deliver customers' packages.

Via Xposedbydesign
Genevieve Walsh's insight:

This is like something out of the Jetsons! Pretty darn amazing!

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Xposedbydesign's curator insight, December 2, 2013 7:35 AM

 

 

Lets be social: @xposedbydesign on Twitter

                          http://facebook.com/xposedbydesign

 

http://www.pinterest.com/xposedbydesign/worldly-pleasures/

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Most Influential Emotions on Social Networks Revealed | MIT Technology Review

Most Influential Emotions on Social Networks Revealed  | MIT Technology Review | Understanding Consumer Purchasing Behavior with Emotional Analytics | Scoop.it
Anger spreads faster and more broadly than joy, say computer scientists who have analysed sentiment on the Chinese Twitter-like service Weibo.
Genevieve Walsh's insight:

Research at Beijing University in China shows that on social media, angry posts influence readers more than other emotion including joy, sadness and despair.

 

 

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Politicians relying less on polling, more on tweets

Politicians relying less on polling, more on tweets | Understanding Consumer Purchasing Behavior with Emotional Analytics | Scoop.it
What your social media posts mean to political campaigns.
Genevieve Walsh's insight:

BehaviorMatix featured on CNBC - Making use of public freeform digital media conversations to predict and reflect public perception and emotion with 97% accuracy. From Political to Pharmaceutical, BehaviorMatrix can help give you the edge you need to win in the market.


Contact us for more information.

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From Campaign War Room to Big-Data Broom

From Campaign War Room to Big-Data Broom | Understanding Consumer Purchasing Behavior with Emotional Analytics | Scoop.it
By merging voter files with information scoured from the Web, political candidates hope to be able to closely tailor their appeals to each potential supporter.
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Part of the developing science is unfolding in Blue Bell, Pa., near Philadelphia, where a small company called BehaviorMatrix is trying to sharpen the Republican Party’s technical prowess.

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Zuckerberg Confidant Says Facebook Users Are Going To 'Get Bored,' Unless ...

Zuckerberg Confidant Says Facebook Users Are Going To 'Get Bored,' Unless ... | Understanding Consumer Purchasing Behavior with Emotional Analytics | Scoop.it
Facebook needs to start solving bigger problems, says ;Chamath Palihapitiya.
Genevieve Walsh's insight:

There are so many opportunities for Facebook in marketing targeting and segmentation and in big data. People give away so much regarding their perceptions and ideals in posts on Facebook feeds.

 

Industries like healthcare, education and financial services could benefit from knowledge derived from Facebook. Using this invaluable targeting tool to help to strengthen relationships and build and sustain community engagement.

 

Facebook really needs to learn how to take advantage of what they already have, rather than continue to change their interface and further alienate their users.

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