Veet, the hair-removal brand, has a new ad campaign out from Havas Worldwide with the theme "Don't risk dudeness." Three ads feature women who turn into hairy, overweight men (actually, the same hairy, overweight man) because they "shaved yesterday." A lover is disgusted, a nail technician is appalled, and a taxi driver re
It's a shame that advertisers continue to pray upon a woman's insecurities to sell product. Can't Havas they think of something more creative? These ads are rude and juvenile and not only degrade women, but they may also be offensive to some men. To imply that men are so shallow that they're disgusted by a woman with 12 hour shadow on her legs is obnoxious and irresponsible. Maybe younger generations are becoming shallow, insensitive, and borderline sociopathic to a certain extent, but do ads like this really help brands sell more products?
Ad firms should be hiring creative and innovative talent. Maybe it’s a cultural thing, where many agencies are churn and burn and filled with juvenile, immature, half drunk, man boys styles and themes seem be so repetitive. Is it so difficult to come up with an original campaign for your clients? Are agencies afraid to try something new? Deferring to tried and true, cliché themes seems to be the trend but are clients such as Veet getting what they’ve paid for? Do they not test market things like this? I don't personally find this offensive, but I do find it un-original, uncreative and stupid. I'm sure that this campaign cost Veet several hundred thousand dollars to produce this trash.
I have never been able to use chemicals like Nair or Veet to remove hair from my body. Not only do I think it's uncomfortable to use, it also causes a rash to form. Even if I didn’t have difficulty using this particular product, this commercial would make me distrust this brand even more.