Think about it this way: It used to be you'd have a crisis communication plan written and it would stay in a drawer until your PR team pulled it out the following year, dusted it off, and gave it a good rewrite.
|Scooped by Peggy Yao|
Integration is defined as bring together or incorporate (parts) into whole. Integrated marketing means combining marketing promotion to maximize marketing activity efficiency. Integrated marketing communication can be explained as a promotion combination activity that is aiming to communicate with the target segmentation and create consumer interaction with the brand to build up brand equity.
However, how to be an integrated communicator? Integrated communicators expect to communicate with the consumer, what is more important is that how to internal communicating within the organization. Having an identical vision and objective can create efficiency and minimizing conflict.
This article has suggested 5 tips to work well in integration between departments.
Make integration as an incentive programe
Develop an internal tem
Building and creating the relationship with the people who work with you
Work with you colleague
Create a system of complete transparency
Even though it is not a easy process to change the management system in short-term, in order to prevent people silos, internal integrated communication is a must to an organization.