Think of your LinkedIn profile as an elaborate extension of your résumé – not a professional version of your Facebook. There is more to it than updating your contact information and finding people to add to your circle. LinkedIn provides effective tools, from simple one-step upgrades to more extensive networking means, to help you achieve a wide-range of objectives on the path of professional development. However, most of the 260 million users aren’t taking advantage of all that LinkedIn has to offer – are you one of them? Here are 8 common mistakes that you’re probably making.
More often than not – and mostly from more mature generations – I get the question, “what is Twitter and why should I be on it? While I could go on for days explaining the many benefits of being on Twitter, unless you grasp the core idea/concept behind this far-reaching social network, the rest will make no sense.
The third largest social media network, Twitter is the “buzz generator” of the social media world. Often the place where people go for late-breaking news and updates, Twitter is ideal for any business, especially if that’s where your audience is. (I’m sure you’re wondering if your audience is even on Twitter, and to that I say, sign up and find out!)
But first, here’s a guide to being on Twitter – why you should be on it, what you should post, when you should post, how to build a following, who you should be following and how to sign up.
Certainly, when you first join the network it can quickly get overwhelming. The strange jargon. The weird character limit. The fact that it all moves so fast. For a brand looking to use Twitter to maximise exposure to their business, raise awareness of products and services, and drive sales, it can all be a little too much.
Where do you even begin?
Thankfully help is at hand, courtesy of this incredibly informative infographic from James T Noble, which presents a marketers guide to Twitter in the form of a handy cheat sheet.
Ever get stuck writing a tweet? If you answered “no”… come on. No one’s listening – you can be honest!
Most of us have, at one point or another, stared at the blinking cursor in the “compose new tweet” window for ages, wracking our brain for something – anything – to say. But Twitter writer’s block doesn’t have to be so stressful. Here’s how you can make it work for you, not against you.
If there’s one group that’s well-versed in developing large and loyal audiences on Twitter, it’s bloggers. They do, after all, have a content strategy built into their title — ahem blogging — which means that even when they’re promoting their personal brand, it’s more likely to be with content that their followers find helpful or otherwise more interesting than, say, a random company selling bar soap.
Bloggers who want to be successful have a kind of urgency to directly engage with, build and look after their following, as there’s really no better way to attract visitors to their sites. (Can you imagine a blogger running a TV campaign ad, particularly before they’ve had any measure of success? Yeah, no).
But of course, not all bloggers have thousands of followers, so, what separates the superstars from those that hover indefinitely in the middle of the pack?
Let’s take a look at a few bloggers and their Twitter marketing tactics who really knock it out of the park to see if we can’t glean a lesson or two.
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