UK TV Advertising
16 views | +0 today
Follow
Your new post is loading...
Your new post is loading...
Scooped by Pacemedia TV Advertising Agency
Scoop.it!

Online Advertising: Questions of Time - Cream (blog)

Online Advertising: Questions of Time - Cream (blog) | UK TV Advertising | Scoop.it
Online Advertising: Questions of Time
Cream (blog)
Yet the perceived wisdom is that this style of advertising is somehow more effective. But why is so little value attached to how long people spend with the content?
Pacemedia TV Advertising Agency's insight:

thoughtful article, Shaikh's right, it's not about how many people see your ad/article but how many people interact with it - tweet it, comment on it, share it etc. It needs to be the start of a conversation

more...
No comment yet.
Scooped by Pacemedia TV Advertising Agency
Scoop.it!

Bravo Discusses Mixing Advertising With Its Shows

Bravo Discusses Mixing Advertising With Its Shows | UK TV Advertising | Scoop.it
In its upfront presentation to advertisers, Bravo explained how it can incorporate brands into scenes from its reality shows.
more...
No comment yet.
Scooped by Pacemedia TV Advertising Agency
Scoop.it!

Is mobile a more important ad medium than TV? Facebook thinks so - Mobile Marketer - Advertising

Is mobile a more important ad medium than TV? Facebook thinks so - Mobile Marketer - Advertising | UK TV Advertising | Scoop.it
Sheryl Sandberg, chief operating officer of Facebook, said this week that mobile is as important, if not more important, to marketers than television. While many in the advertising world would agree with Ms.
Pacemedia TV Advertising Agency's insight:

the tv/mobile advertising that's working best is the mobile campaign that is run in parallel to TV content. Drive engagement by making the most of the mobile device as the second screen, add to the the TV content, encourage engagement, discussion & further reading. Traditional advertising asks viewers to stop watching and go do something else or remember to do it when they finish watching. Better to encourage users to do something as well as watching, something that includes watching. http://www.pacemedia.co.uk/advertising-agency-blog/advertising-agencies/twitter-has-helped-their-tv-ratings-say-uktv/

more...
No comment yet.