Learn how to create a business from scratch and choose the right business model that makes money.
In three hours, you'll learn how to create and test a profitable business model and price for your product. You'll learn how successful companies have created innovative models that maximize revenue.
You’ll learn the answers to these questions and more:
- What is the ideal business model for my business?
- What are the different ways to monetize my product?
- How do I choose the best price?
- How do I know I’m not leaving money on the table?
- How do I test different pricing models on a budget?
- Should I use a freemium model?
- Should I charge for support?
- Is a lower price better than a higher price?
You’ll get practical, real world advice including:
- Successful business model examples
- How to define and pivot your business and revenue model
- Innovative revenue models for software and other products
- Pricing mistakes and how to avoid them
- How to test pricing with customers
- Test selling business-to-business (B2B) products
- Interviewing techniques that get the truth out of prospects
- Why customer lifetime value (LTV) is so critical
- Competitive benchmarking
- Discounting and other techniques
- Worksheets and other documents included!
The right business model and pricing strategy makes the difference between a lackluster business with mediocre results and a business that is exciting, profitable, successful.
This course is taught by a product development expert who has helped define, price, and launch award-winning products now generating over $400 million in annual revenue. Learn More