Communicate...and how!
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Communicate...and how!
Presentations, Graphic design, branding, body language, non-verbal communication, applications, tools, tips, it's what we do!
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How we read web pages: Reducing Banner Blindness

How we read web pages: Reducing Banner Blindness | Communicate...and how! | Scoop.it
An article on Banner Blindness which explains the physcology behind it and enlists common techniques to reduce it and improve ad revenues.

Via Peg Corwin
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Peg Corwin's curator insight, February 22, 2014 3:51 PM

Take advantage of how people read web pages to get your message across with design, color, layout, etc.


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Martin (Marty) Smith's curator insight, February 25, 2014 4:48 PM

Interesting post and definitions that is true to my experience designing high converting ecommerce websites. There are ways to manipulate eye tracking with images and call-to-actions, but that area on the right the "strong fallow area" was a GUTTER.

REI is my favorite example at how to manipulate the "gutter" tendency to be a black hole or a roach motel (visitors check in but never out). REI takes a link they know everyone is looking for, their SALE link, they color it different than the rest of their menu (red).

REI defeats the "roach motel" aspects of the right gutter with intelligence and design. In my experience the SALE area shopper will ferret that link out no matter where you put it.

By taking an area that is normally a dead end and putting something the sale shopper will surely find they kill the proverbial two birds -

* Their SALE shoppers can beeline right to their favorite place to check BEFORE they do anything else.

* The SALE curios can easily find the link too so they lose nothing and gain an active link in an area that is typically weak. Just one reason why REI is one of the best-crafted ecommerce website:

http://www.rei.com

 

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SEO vs User Experience

SEO vs User Experience | Communicate...and how! | Scoop.it

"How humans read web pages

 

"We, as humans, read web pages quite differently to how we would read a book.  Broadly speaking, we scan down the left hand side of a web page, reading headings and only some of the words in the paragraphs below them.  How much depends on the level of interest the headline and the first few words invoked.

 

"Thus, the way I wrote that last paragraph was not ideal from a heuristics point of view, since I essentially repeated the heading in my first line.  However that was ideal from an SEO perspective.  I train people to write like that.

 

"Humans like short and snappy text, preferably backed up with pictures.  Google likes text, text and more text.  This is why content writing is such an artform."

 

Older post from 2011, but content worth repeating.


Via Peg Corwin
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Peg Corwin's curator insight, June 11, 2013 10:47 AM

To break up text, the author recommends:


  • Slideshows that search engines can read (most cannot be read by spiders)
  • Lists
  • Headings and lots of them
  • Boxes
  • Pictures
  • Ruthless editing
  • Highlighted text