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This article and infographic is from Social Media Explorer - Social Media is forcing companies to engage in a whole new way with their customers.
Here are some hightlights:
**Mass adoption of social tools and technology have created an information democracy.
**Stakeholders are beginning to expect open access to relevant content and the ability to participate in dialogue that will help them satisfy their information needs.
**All this for the purpose of building trust in a product, service or organization.
**Trust is the foundation of all relationships and relationships are what fuel business growth and long term success.
**Transparency across digital channels is a great way for organizations to start connecting with their audiences and slowly building trust.
Selected by Jan Gordon covering, "Curation, Social Business and Beyond"
See full article and infographic here: [http://bit.ly/UX1zfi]
Honesty, Openness, Diversity, Self-Awareness - great values to keep in mind as you engage in Social Media.