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61 Best Social Media Tools for Small Business

61 Best Social Media Tools for Small Business | Communicate...and how! | Scoop.it
A complete list of social media tools for small business that are easy, useful, and affordable (or free!).

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The Selfie Syndrome- Great Visual

The Selfie Syndrome- Great Visual | Communicate...and how! | Scoop.it

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25 years of the World Wide Web: Where would you be without it?

25 years of the World Wide Web: Where would you be without it? | Communicate...and how! | Scoop.it
Rebecca Gajecki remembers when she researched her school papers by going to the library and looking stuff up in books.

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Stephen Dale's curator insight, March 14, 2014 5:23 AM

Do you remember the days before you carried around the world in your pocket?

 

That would have been before Tim Berners-Lee, a British computer scientist, submitted his proposal for what became the Web back in March of 1989. The Web turned 25 years old this week and it's hard to imagine an invention or process that has changed our lives as much in recent history, impacting everything from political movements to our love lives.

Alison D. Gilbert's curator insight, March 22, 2014 4:51 PM

For one thing, I hated going to the library. So I am much happier having all the information in books (and more) right at my finger tips, all the time.

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14 Statistics That Prove Beyond A Doubt The Importance Of Social Media

14 Statistics That Prove Beyond A Doubt The Importance Of Social Media | Communicate...and how! | Scoop.it
Customers are expecting a greater degree of service on Social Media and this infographic explains why it's becoming imperative that brands achieve this.

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Melissa Mackal's curator insight, November 3, 2013 9:19 PM

My own fault for not advocating for this topic more aggressively.

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The 60-Second Guide To How We Use Social Media - Edudemic

The 60-Second Guide To How We Use Social Media - Edudemic | Communicate...and how! | Scoop.it
This sheds light on at least 40 key statistics regarding how we use social media. As a connected educator, these are important to know. (The 60-Second Guide To How We Use Social Media...

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5 Ways Recruiters ARE Using Social Media (But Not Like You Think)

5 Ways Recruiters ARE Using Social Media (But Not Like You Think) | Communicate...and how! | Scoop.it
When recruiters – some of whom have these social media reference checks down to a science – look into your social media, they are looking at much more than just your character (and some of it is just downright scary)… (“@OhLordy1940s: 5 Ways...

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How to Create Your Own Custom Social Media Icons Widget

How to Create Your Own Custom Social Media Icons Widget | Communicate...and how! | Scoop.it
WordPress.com's functionality is awesome for getting a blog up and running quickly, but sometimes simply displaying a row of social media icons on your site can be a challenge. My free theme, Fresh...

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Brandy Smith's curator insight, May 28, 2013 6:45 AM

A handy litte hint :)

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Your Guide to Social Media Success

Your Guide to Social Media Success | Communicate...and how! | Scoop.it
Your Guide to Social Media Success, Articles about the top SME's providing services to the B2B industry in the US and UK. (Your Guide to Social Media Success -   Social media can seem a bit like a black hole.

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Dr. Susan Bainbridge's curator insight, February 4, 2013 7:09 PM

Nice interactive chart.

Philippe Trebaul's curator insight, February 18, 2013 9:17 AM
Votre guide de la réussite sociale des médias.

"Votre guide pour réussir les médias sociaux, les articles sur le dessus PME fournissant des services à l'industrie B2B aux États-Unis et au Royaume-Uni.(Votre guide pour réussir médias sociaux - Les médias sociaux peuvent sembler un peu comme un trou noir".

Your Guide to Social Media Success via @eddebainbridge http://sco.lt/...


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The Social Business Shift- What Businesses Have to Do [Infographic]

The Social Business Shift- What Businesses Have to Do [Infographic] | Communicate...and how! | Scoop.it
What’s a social business all about? Is it about having your brand on Twitter or Facebook? Is it about private social networks? Certainly, these all play a part.
 
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Josette Williams's comment, December 17, 2012 11:57 PM
Awesome distinctions Marty. Thank you for this insight.
Fellinger's curator insight, January 5, 2013 9:39 AM

Een goed overzicht welke middelen ter beschikking staan om de volgende stappen ogv Social Business te zetten.

Fiona Scott-Handley's curator insight, January 7, 2013 1:08 AM

Another great piece from Eloqua - the 4 areas a business should focus on in order to become a Social Business

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Social Media Secrets - The 7 Habits of Highly Effective Marketers

Social Media Secrets - The 7 Habits of Highly Effective Marketers | Communicate...and how! | Scoop.it

Whether your goal is to retire early, earn a sustainable income online, or simply get a better handle on your social media management, it all begins with writing it down. Like James Martell says, “if you start putting things to paper it forces you to think”. Easier said than done, most folks don’t even know what they want to do with their lives, let alone how to establish the goals to get there. So expect to spend some time giving careful consideration to your goals, as well as how to make these ideas come to fruition.


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Personal and Professional vs. Public and Private

Personal and Professional vs. Public and Private | Communicate...and how! | Scoop.it
Interesting post on how we should view any of our comments in life.
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Overwhelmed By Social Media? Here Are 7 Ways to Keep Up

Overwhelmed By Social Media? Here Are 7 Ways to Keep Up | Communicate...and how! | Scoop.it

This a timely and important piece from Mark Schaefer of {grow} in which he touches upon several issues which confront all of us who are trying to keep our heads above water in the ever-evolving world of Social Media.

 

To quote: "Not only do the platforms shift every day, the rules of engagement change constantly, too. Can anybody keep up with the real (and rumored) changes just to Facebook's EdgeRank formula? What we considered best practices six months ago are passé today. Social media is overwhelming, especially when there is pressure to master every new platform that comes along  How do you keep up?."

 

Remember:

 

** Platforms may change but marketing fundamentals remain the same

 

** Absolutely nobody can navigate this changing world alone as there are too many facets to it, so form a mutually beneficial support group.

 

** There's too much informationfor any one person to keep on top of all of it, so pick a main focus and try really hard to keep mainly to that.

 

** Know your audience and go where you will find them. This might mean giving up on one of the major platforms.  Swallow hard and do it!

 

** The more successful you become and the more your reach grows, the less time you will have to engage one-on-one with people. Don't let yourself feel guilty about this as it is inevitable.

 

** Go to a trusted source for information but be warned: Such a place may not (yet) exist.

 

Curated by Jan Gordon covering "Curation, Social Business and Beyond"

 

See article here: [http://bit.ly/VcYLb]

 

 
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100 social media blog posts from 2012 that you simply have to bookmark

100 social media blog posts from 2012 that you simply have to bookmark | Communicate...and how! | Scoop.it
Social media blogs are updated with thousands of posts on a weekly basis, but we wanted to sift through a list and create the 100 best ones from 2012 (A lot of great blog posts!

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Find out which type of Social Media sharer are you?

Find out which type of Social Media sharer are you? | Communicate...and how! | Scoop.it
Major list of social networking sites on powerful social media platforms by using various social media sharers to promote content on social sharing exchange

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The Future of Social Media Is Mobile Tribes

The Future of Social Media Is Mobile Tribes | Communicate...and how! | Scoop.it
Everyone has different needs, and the social landscape is shifting accordingly.

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Comunicologos.com's curator insight, April 19, 2014 4:55 PM

Mobile Tribes!

Stephen Dale's curator insight, April 20, 2014 8:05 AM

"The next big thing is getting smaller and smaller."

 

"The first generation of social media touted "networking", but the next generation, raised in always-on connectivity, will embrace ephemerality and digital tribalism. Those users will abandon the major social networks and migrate to more granular mobile villages with simpler ecosystems."

I think these two statements are pretty much spot-on, and will watch with interest as Facebook (and the 'others') tries to look small while continuing to gobble-up anyone and anything that looks like it might threaten its business model. We don't need one all-consuming platform, but that not how FB shareholders view the world.

 

Interesting times ahead!

Francisco Restivo's curator insight, April 24, 2014 2:15 PM

At the end, we all will find our little corners and our big windows!

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"Social media is all about marketing to the impatient generation"

"Social media is all about marketing to the impatient generation" | Communicate...and how! | Scoop.it
Industry experts, talking about 'Building smart social media strategies' at CII Summit, explored both sides of the double-edged sword of social & debated how this medium can be best leveraged (#socialmedia "Social media is all about marketing to...

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Jim Doyle's curator insight, December 4, 2013 5:28 PM

A lot of debate on how Social Media can be best used.

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Infographic: The 1357% rise in social media jobs | SMI

Infographic: The 1357% rise in social media jobs | SMI | Communicate...and how! | Scoop.it
There's been an explosion of jobs involving social media over the last three years. This infographic breaks it down.

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Laura Perez's curator insight, October 9, 2013 9:54 AM

I think this is a really important new role in our societies and we have to prepare the future adults in this kind of stuff.

Stephen Dale's curator insight, October 10, 2013 7:11 AM

I read somewhere else that 80% of people working in Social Media had been in their job for less than 2 years. Bear that in mind the next time you see a profile statiing "Black Belt", "Ninja" , "Guru" or "Expert" ! #socmed

Robin Martin's curator insight, October 10, 2013 9:30 PM

I saw this infographic just today, Susan! Gotta love it! 

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5 Ways Recruiters ARE Using Social Media (But Not Like You Think)

5 Ways Recruiters ARE Using Social Media (But Not Like You Think) | Communicate...and how! | Scoop.it
When recruiters – some of whom have these social media reference checks down to a science – look into your social media, they are looking at much more than just your character (and some of it is just downright scary)… (“@OhLordy1940s: 5 Ways...

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Are You a Social Media Narcissist? Good and Bad Ways to Love Yourself Online

Are You a Social Media Narcissist? Good and Bad Ways to Love Yourself Online | Communicate...and how! | Scoop.it
For millions of people, a social media bubble inflates every day, as their key indicators—likes! endorsements! Klout scores! clickthroughs!—soar.

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Social Media Strategy: Why Insight and Evidence is So Important

Social Media Strategy: Why Insight and Evidence is So Important | Communicate...and how! | Scoop.it

Click here to edit the content

 
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Daniel Maina's comment, June 4, 2014 7:36 AM
Thanks for sharing:)
Daniel Maina's comment, June 4, 2014 7:36 AM
Thanks for sharing:)+
Daniel Maina's comment, June 4, 2014 7:37 AM
Thanks for sharing:)
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7 Steps To Manage Your E-Reputation | Social Media Today

7 Steps To Manage Your E-Reputation | Social Media Today | Communicate...and how! | Scoop.it
If your brand gets dragged into dirt on Facebook or Twitter, how would you react? Here are seven steps to manage your e-reputation before things get out of hand.

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Philippe Trebaul's curator insight, February 18, 2013 9:19 AM
7 étapes pour gérer votre E-Reputation | Social Media Today.

"Si votre marque se glisser dans la saleté sur Facebook ou Twitter, comment réagiriez-vous? Voici sept étapes pour gérer votre e-réputation avant que les choses deviennent incontrôlables".

7 Steps To Manage Your E-Reputation | Social Media Today via @eddebainbridge http://sco.lt/...


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Social media major combines graphic design, communications, business, and social media skills

Social media major combines graphic design, communications, business, and social media skills | Communicate...and how! | Scoop.it
Newberry College in Newberry, South Carolina has created an undergraduate major dedicated to social media.

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100+ Social Media and Content Marketing Predictions for 2013 - Paul Writer

100+ Social Media and Content Marketing Predictions for 2013 - Paul Writer | Communicate...and how! | Scoop.it
There is no better way to start off December than to look ahead to next year. With that, I share with you our Social Media and Content Marketing Predi...

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Why You Need To Curate Content and How To Be A Master At It

Why You Need To Curate Content and How To Be A Master At It | Communicate...and how! | Scoop.it

 

This is a great piece by Heidi Cohen on why your marketing needs content curation and 12 attributes of a successful curation strategy.  This is one of the best articles I've seen on this topic in a very long time.

 

As I said, I've seen many pieces on curation but if you're like me, everytime I read about this, I always find something new or am reminded of ways I can polish what I'm doing.

 

Here are some of the highlights.........

 

Intro:

 

Why Your Marketing Needs Content Curation

 

At its core, content curation is like a great editor or blogger who brings his unique taste and understanding of his target audience to his selection of the best content for his readers.


**He provides context for the content so that it's more than a collection of information


3 Reasons your content marketing strategy needs content curation:


1. Offering your audience a combination of original and third party content provides a branded context for your work


2. Curating other people's content positions you and/or your organization as a tastemaker in your field


3. Creating sufficient content is a marketing and business challenge


12 Attributes of a successful content curation strategy:


Here are a few things that caught my attention:


 *Has defined measurable goals


As part of your content marketing strategy and by extension

your marketing plan, content curation needs objectives that

are associated with your business.


**Targets a specific audience


. *Content curation like other forms of content marketing requires

understanding your readers' marketing persona

 

** Involves a community

 

*As with any social media or content marketing, your

audience should be at the heart of your content efforts.

 

**Clay Shirky says it best:

 

"Curation comes up when people

realize that it isn't just about information seeking, it's also

about synchronizing a community"


Selected and reviewed by Jan Gordon covering "Curation, Social Business and Beyond"


Read full article here: [http://bit.ly/SpJEfQ}

 
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Barry Deutsch's curator insight, January 6, 2013 2:22 PM

A good list from one of the top social media experts - Heidi Cohen. I see many consultans, sales professionals, coaches, speakers, and advisors just throwing links and crap against the wall hoping some of it will stick.


Good content creation requires a thoughtful, well-defined, targeted approach that requires an investment of time vs. just sharing links with your network. This example of a curated content by Jan Gordon on Heidi's article is good illustration of how content curation should be delivered.


Barry Deutsch

Social Media Coach to Vistage and TEC Speakers and Trusted Advisors

 

Are you reading our Blog on How to Attract and Engage with Potential Clients Through Social Media Blog?

http://www.barrydeutsch.net/vistage-speakers-trusted-advisors

 

If you're a Vistage/TEC Speaker - Consultant - Coach - Trusted Advisor, join our LInkedIn Discussion Group to learn how to find, attract, and engage more clients

 

http://www.linkedin.com/groups/Vistage-TEC-Speaker-TA-Group-1875142/about

 

Not a Vistage or TEC Speaker or Trusted Advisor, then be sure to visit our public blog on how to drive sales through social media, AND/OR our open discussion group on LinkedIn, Sales Through Social Media

 

http://www.barrydeutsch.net/sales-through-social-media

 

http://www.linkedin.com/groups/Sales-Through-Social-Media-3854199/about

Danielle M. Villegas's curator insight, January 18, 2013 8:39 PM

This is a really good article about content curation. There is nothing wrong with doing content curation, as it provides insight from multiple sources. As this article points out, the trick is curating content that adds value to whatever it is that you are adding the content to. In my case, it's my blog. I've followed most of these guidelines instinctively, because I want to provide quality information to share with fellow technical communicators and e-learning specialists. 

 

Read this one carefully, as it's chock full of good advice.

--techcommgeekmom

Better Homes, Better Life's comment, January 26, 2013 11:31 PM
I see that you are making some of these into almost like blog posts too. Jan Gordon does the same thing. I think I am going to try it out...
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10 Ways to Convert More Customers With Psychology [INFOGRAPHIC]

10 Ways to Convert More Customers With Psychology [INFOGRAPHIC] | Communicate...and how! | Scoop.it

This article is by Gregory Ciotti for Social Fresh, along with an infographic with data that contains some very important information.

(credits at the bottom).

 

Understanding your customer from a psyhological point of view will help you to engage with them, serve them better and potentially build a loyal customer base.

 

Here are a few highlights:

 

Understand the 3 Types of Buyers

 

 Help customers break through "Action Paralysis" by setting minimums

 

for example: remind your customers how easy it is to get started (No payments for the first month)

 

 Understand the 3 types of buyers - 


By understanding the psychology of these 3 types of buyers, you can package your products, articulate your message in ways that speak to their listening

 

**15% spendthrifts

**24% tightwads

**61% average spenders

 

Use Urgency the smart way

 

**Urgency and scarcity are known to drive up sales, but according to research from Howard Leventhal, people are prone to block out urgent messages if the are't given information on how to follow up.

More data on this.....

 

Selected by Jan Gordon covering "Curation, Social Business & Beyond"

 

Read article and see infographic here: [http://bit.ly/SAchFm]

 

Infographic by HelpScout

Data by Gregory Ciotti

 
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